Cision

OCTOBER 7, 2016

2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. Brands have jumped aboard the beverage’s bandwagon with pumpkin spice almonds and even Oreos. Social volume requires multiple voices and not just your brand’s. In September of this year we tracked more than 130,000 mentions of the pumpkin spice.

Analysis 318

Analysis Viral Trends Software 318

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. But in real time, there are so many voices joining the conversation, it’s easy for your brand’s to get drowned out. Influencers can advocate for your brand and gain your audience’s trust on your behalf. Audiences don’t always believe what brands say.

Brand 120

Brand Branding Viral Trends 120

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution. Final Thoughts.

Video 98

Video Agency Strategy Marketing 98

ImPRessions - Crenshaw Communications

AUGUST 6, 2021

Kurtzman, who died in 2016 and also coined the term “economic headwinds,” was clearly a thought leader in his own right. And today’s digital media environment, which makes building virality easier than it has been in the past, also comes into play. So, what separates mere experts from thought leaders? How does that happen?

Leadership 398

Leadership B2B Community Viral 398

ImPRessions - Crenshaw Communications

MAY 24, 2018

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

5W PR

NOVEMBER 14, 2023

Will & Jada Smith Have Been Secretly Separated Since 2016 – Jada Pinkett Smith has revealed the truth about her relationship with Will Smith in her new memoir “Worthy.” The couple has been living completely separate lives since 2016 but are still legally married and not heading for divorce anytime soon.

Trends 78

Trends Fashion Film Viral 78

Buchanan PR

OCTOBER 5, 2023

Taylor Swift’s image and brand in the media Taylor Swift is a long-established figure in the media, with a career in the public eye dating back well over 13 years. More than that, brands are jumping on the Taylor Swift train as well. Heinz Ketchup isn’t the only brand to hop on the “seemingly ranch” bandwagon.

Strategy 79

Strategy Media Viral Trends 79

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. The story generated millions of positive news impressions for the brand and this truly special employee.”. Julie Staadecker, Account Director. Client: McDonald’s. Taylor Smith, Account Manager. Client: Blink.

Print 60

Print Media Travel Wireless 60

Critical Mention

OCTOBER 27, 2018

With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. billion between 2016 and 2017. Many brands are taking advantage of this spooky time of the year by launching their own Halloween campaigns to draw in customers.

Film 131

Film Viral YouTube eBook 131

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” But what about the crisis situations that are handled well?

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

The Stalwart Blog

NOVEMBER 11, 2016

It's extremely rare that a brand—particularly a big one — explicitly endorses a president. It’s not because brands don’t care who wins or loses, but that being bipartisan is just smart business. based brands. Jon Targaryen (@tbrooks__) November 10, 2016. NewBalanceUSA (@NewBalanceUSA) November 10, 2016.

Public Affairs 87

Public Affairs Viral Policies Journalism 87

Norton's Notes

DECEMBER 21, 2016

This year (2016) has been an eventful year to say the least, and as it’s coming to a close I thought I’d take a closer look back at some of the best social campaigns of the year and list a few of my favourites. Here are ten of my favourite social media campaigns from 2016. The Salvation Army: #thedress. image credit s-media-cache-ak0.pinimg.com).

Social Media 28

Social Media Viral Film Media 28

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

OCTOBER 30, 2020

In the same period in 2016, Trump received around 740 million engagements compared to Clinton’s 428 million. . So the average Biden article this time around is getting 4x the engagement that the average Clinton article did last time, while Trump is also performing at a little under 4x his own engagement rate from 2016.

Viral 174

Viral Journalism Analysis Comparison 174

MaccaPR

JUNE 27, 2018

From small businesses to Fortune 100 c orporations, brands now even appear to fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace. Know your brand and your customers.

Brand 70

Brand Branding Marketing Retail 70

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. What’s more, media credibility has actually increased over 2016. The Winners. 2017 was like a charmed year for the digital commerce giant.

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. Here are some tips, garnered from past brand campaigns, for winning positive PR for dad’s big day. If you have compelling fathers to highlight as part of your brand’s Father’s Day push, make them the centerpiece of publicity efforts whenever possible.

Retail 120

Retail Viral Video Pitching 120

NewsWhip

SEPTEMBER 19, 2019

We recently published a report focused on which brands and publishers are driving the conversation around mental health initiatives on the web and social. Engagement to mental health content has fluctuated since 2016, but engagement to content focused on mental health initiatives specifically, has increased since then.

Web 68

Web Exercises Employee Viral 68

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Some of the top content publishers in the big brand area that are worth keeping an eye on are Red Bull and LEGO. Implement viral marketing tactics. Competition for attention and business has never been fiercer…ever.

How To 198

How To Real Estate Web Case Study 198

Communications Conversations

JANUARY 16, 2017

Thanks to trolls, the 2016 Election, and a waning interest in even HAVING online conversations, Twitter, as we know it, is slowly dying (or, at the very least changing dramatically). I have three proof points as to “why”: Brands increasingly aren’t interested in engaging with fans. Big huge financial brand.

B2B 60

B2B Twitter Viral Trends 60

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Brands, recognizing this shift in popularity, are including stars from YouTube, Vine and Instagram in their television commercials. They are already talking with big brands and monetizing their brand influence.

Pitching 120

Pitching How To Instagram YouTube 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Fake content has been around as long as the internet, but as a culture, we didn’t take it so seriously until after the 2016 election.

Publicity 120

Publicity Storytelling Journalism Viral 120

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered. Take a look at the recent YouGov survey of Most Improved Brands.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

NewsWhip

AUGUST 18, 2020

This extended to brands too, and was particularly resonant when it was brands extending their work to help in the community. This fits in with our observations that it is very rare for outright ‘fake news’ to go viral in 2020 in the same way as it did in 2016. Brett Lofgren.

Web 78

Web Comparison Facebook Community 78

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

Melissa Agnes

FEBRUARY 2, 2016

Over the past few years, we’ve come to learn that one person can go a long way in wrecking havoc on a brand. What about the customers who have a negative experience with your brand but choose not to create a video or campaign that then goes viral – yet, in their silence, choose to never again interact or purchase from your organization? (Yes,

Corporate 167

Corporate Airlines Employee Training 167

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Cision

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 235

Infographics Case Study Content Marketing Video 235

Presspage

AUGUST 10, 2018

When the Zika Virus broke out in 2016, OhioHealth published a backgrounder on ‘The Zika Virus: What central Ohioans need to know’ The article provides a great resource specifically for members of the public (in Ohio) looking to understand what Zika is, and its impacts. Stay current.

Healthcare 60

Healthcare Publicity Storytelling Employee 60

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. Up until recently, these two approaches defined the difference between brand that found success on social media and those that didn’t. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman.

Mobile 60

Mobile Survey Marketing B2B 60

Prohibition

MAY 4, 2017

Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m.

Sports 54

Sports Social Media Instagram Media 54

Prohibition

JUNE 16, 2017

As with any media, building a relationship first and foremost is paramount to your brands success in being advocated by a influential blogger or Instagrammer. This makes me less likely to engage with them when they are promoting a brand that I could be interested in. The do’s. With this in mind, focus on quality over quantity.

Social Media 48

Social Media Exercises Viral Video 48

Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “While it’s still true that you can’t force a post to go viral, there are plenty of creative methods you can explore to make your social posts much more persuasive and far more influential,” says Eunice David as she talks about great campaigns from 2015.

Community 40

Community Viral Web Creativity 40

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. Among our faves: " 10 Proven Ways to Make Content Go Viral ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48