Cision

JUNE 2, 2016

Data was a hot topic at the 2016 PRSA Strategic Collaboration Conference. Cision (@Cision) May 24, 2016. In the age of review sites and blogs, we now have access to share and consume candid feedback and experiences with peers all over the world, which is influencing consumer behaviors in a whole new way. Test & Measure.

Data 120

Data Conference Measurement Pitching 120

Marketwired

FEBRUARY 4, 2016

If you had asked public relations professionals in 2005 what their daily routine would look like, there’s a good chance none would have predicted the landscape of 2016. 2016 is not that old, but we are staring down the year 2020. If you are a PR pro in 2016, you are most likely still trying to describe what you do.

Television 100

Television Radio Measurement Facebook 100

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Stephen Waddington

JULY 28, 2020

Along the way content, distribution, analytics, and measurement tools have been acquired and bolted on. Cision has spent more than $1bn on the acquisitions of Visible Technologies (2014), Vocus (2014), Gorkana (2016), PRNewswire (2015), Prime Research (2017), Falcon.io (2019) and Trendkite (2019). Thank you to all the contributors.

Tools 135

Tools Software Enterprise Measurement 135

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. PR outlasts advertising. A version of this post published on the Nasdaq Blog MarketInsite.

Advertising 150

Advertising Advertising Data LinkedIn 150

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. The ability to target and measure ad performance makes digital ads attractive to brands. 5 Seeking social media measurement return on investment. . #5

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. It also merits pointing out, these are early measurements; perhaps the results improve with time.

B2B 67

B2B Marketing Advertising Advertising 67

The Proactive Report

MARCH 1, 2016

This DigitalPR chat took place on Friday, February 26, 2016. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Q2: This report from the API says that most news outlets are measuring the wrong things about their content. What should we be measuring? Is that occurring? Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

The Proactive Report

MARCH 1, 2016

This DigitalPR chat took place on Friday, February 26, 2016. Q1: 13 years ago Don Bartholomew said he hoped to see holistic PR measurement being used. Q2: This report from the API says that most news outlets are measuring the wrong things about their content. What should we be measuring? Is that occurring? Shonali Burke.

Twitter 100

Twitter Measurement Digital PR Hotels 100

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. There is a 31% drop in the use of expert blogs (21%). In-house staff are more confident that they can measure the ROI of Digital PR (e.g. However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. req.) – by Regalix found. “…of It’s not an isolated result either.

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. 63% said external advertising media and digital agencies. Hey, Google!

Study 78

Study Marketing Brand Branding 78

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? The CMO Survey Highlights and Insights Feb 2016 from christinemoorman. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? But even paid social has a challenge: advertising annoys users.

Mobile 60

Mobile Survey Marketing B2B 60

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? I don’t consider it “my” blog – I consider it “our” blog, because you are so much a part of it. How to Develop Meaningful PR Measurement. 3 Tips for Getting Your Online Video Act Together for 2016. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

Waxing UnLyrical

MAY 11, 2016

It can be extremely unpredictable and it’s not guaranteed like advertising. It can also be hard to measure. I think this is one of the reasons it can be comfortable for public relations professionals to seek out, and focus on, more controllable forms of marketing like blogging, marketing automation and social media. More than 2.9

Media Relations 40

Media Relations Media Measurement Conference 40

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Write a guest blog post for a popular industry publication or website. Please support my blog by sharing it with other PR- and communication professionals. Shankman, P.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

David PR Group

JANUARY 4, 2016

Perhaps the conversation begins with an executive saying they want a presence on social media, or they want to blog, or they just want to “get their name out there.” Hone in on and identify clean, measurable goals. Did most of them come from advertising? A blog that promotes your messaging in an interesting and informative way.

Strategy 40

Strategy Communications Real Estate Insurance 40

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” But that’s a talent supply issue for a different blog post.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

JULY 9, 2016

Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. As always here are three thought-provoking articles or blog posts we’ll worth carving out some time to read carefully. Leyla Arsan (@leyla_a) July 1, 2016. Sure we have more content, but it’s it resonating? Engagement.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Sword and the Script

DECEMBER 4, 2018

Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). Statistics about content marketing.

Survey 104

Survey Marketing B2B Content Marketing 104

wiredPRworks

APRIL 3, 2017

Facebook Camera Effects = Snapchat Filters: According to a blog post, Facebook is rolling out “dozens” of special effects, like “masks, frames, and interactive filters” that users can add to their photos. Pinterest Offers Propel Ed Program for Advertisers. More via Facebook. More via Complex.com.

Social Media 49

Social Media Pinterest Media Instagram 49

Sword and the Script

SEPTEMBER 3, 2019

And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”. 6) Picks from the PR tech vendor blogs. million paid in stock and $15.9 million in cash, $13.5

Analytics 68

Analytics Report Technology Pitching 68

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). I’d even venture to say that the majority of their clients still measure their agencies’ value by the number and quality of these media “hits” and the audience impressions (and ad equivalencies!)

Pitching 43

Pitching Journalism Tools Agency 43

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Let’s not post new blog content 4x a month if that frequency isn’t working anymore.

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Podcast advertising revenue will exceed $1 billion in 2020.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. Marketing measurement statistics. 1) How long should a blog post be? The average post today is 1,142 words long but it’s clear that blog posts are getting longer – 41% longer than the typical post three years ago. State of Blogging ). 9) Even advertisers want to invest in PR.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Solo PR Pro

FEBRUARY 9, 2016

Inspired by the recent AdAge article underscoring PR’s vital role in the marketing mix, we will be discussing the value of PR in 2016, and its integration with other marketing channels. As a quick reference, we will be discussing the following questions: How does PR/SM differentiate from other disciplines in 2016? Here’s how.

Twitter 40

Twitter Advertising Advertising Measurement 40

Deirdre Breakenridge

MARCH 23, 2016

The following article originally appeared on the AirPR blog. . Owned (company blogs). Measurement. Compare that with digital advertising, in which.02% If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. Social media (93%), case studies (82%), blogs (81%), email newsletters (81%), and in-person events (81%) top the list of as the most popular tactics. Content Marketing Goals and Measures. by Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Measuring Marketing Returns. Measuring ROI is always a challenge because the buyer’s journey is rarely linear. Also see: One Bold Content Marketing Prediction for 2016.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. CMO of Meddle.it. pic.twitter.com/D12Q53HHZf. —

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. Here are the posts readers read the most in 2018 – as measured by readers clicks. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. The point is advertising is not content marketing. The 7 Most Read Posts in 2018.

Content Marketing 60

Content Marketing Survey B2B Google 60

MaccaPR

JANUARY 21, 2016

Brands can reach consumers in a way that advertising and other traditional marketing can’t touch. ROI can be measured through metrics such as blog comments, visibility, social engagement, social followers and web traffic to your brand’s digital assets. Bloggers can also sell the rights to their blog posts to brands.

Consumer 48

Consumer Infographics SEO Blogging 48

Presspage

AUGUST 15, 2017

the importance of measurability. Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115

Buzzstream

MAY 2, 2024

And it’s actually my favorite tool set in our toolbox because personally I’ve spent hundreds of hours internally linking blog posts and pages together. At our first company, we had at one point, something like 2,500 blog pages on our site. Like back in 2015, 2016, we heard a lot about like site silos and like hub and spoke.

Internal 118

Internal International Insurance Insurance 118