Shift Communications

JANUARY 12, 2015

Well, it’s officially 2015. Speaking of, with these resolutions top of mind coming off the holiday, I thought I’d check in with my fellow SHIFTers to see how they’re hoping to step it up professionally in 2015. So, in 2015, I vow to never be busy. Work more with our Marketing Technology and Creative teams and LEARN SOMETHING.

eBook 60

eBook Creativity Agency Exercises 60

MaccaPR

JULY 13, 2017

What does it take to build a national public relations agency powerhouse from scratch that earns 250 industry awards, competes against the world’s largest PR firms, achieves a double-digit compounded annual growth rate, and still maintains a vibrant agency culture of ‘Spongsters?’. Not agreeing on what success looks like.

Agency 97

Agency Interviews Film Advertising 97

Communications Conversations

JULY 29, 2015

A video posted by Nordstrom (@nordstrom) on Jul 16, 2015 at 4:14pm PDT. And, it is a creative execution. The weird part: The “thread screen” sits inside the agency’s office that created it (Breakfast). A video posted by GAP (@gap) on Apr 8, 2015 at 7:54am PDT. NSale #instaphoto #seattle #drone.

Instagram 60

Instagram Brand Branding Creativity 60

Mindful Marketing

JUNE 22, 2015

Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. Creativity is nice. By Seedepth. Last week PR Newser wrote an interesting article on the value of media relations.

Media Relations 50

Media Relations Measurement Report Media 50

Cision

MAY 21, 2015

Most clients now see the value in courting writers who will cover their destinations in creative ways across platforms. As a NYC-based agency publicist, Angie Orth once represented far-flung destinations and tourism brands, though her schedule rarely allowed for adventures outside of client projects. Practice slow PR.

Hotels 120

Hotels Tourism Travel Pinterest 120

Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Cision

MARCH 3, 2016

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Solo PR Pro

JANUARY 6, 2015

or you’re looking to reach new levels of success in the year ahead, checkout the most popular Solo PR Pro posts of 2014 below (and sign up for our newsletter today to help keep your business resolutions in 2015): 1. Templates: Creative Briefs and Press Release Questionnaires (PREMUM). Get It In Writing! PR Updates'

eBook 40

eBook Creativity Twitter Tools 40

Cision

DECEMBER 28, 2015

Courtney is the founder and principal of Gotham Public Relations , a 14-year-old boutique agency in New York City. Teetering on the horizon of a new year filled with opportunities and challenges alike, it is imperative that PR agencies take a long look in the mirror to evaluate the good, the bad and the ugly. How To Win It.

How To 120

How To Agency Creativity Pitching 120

PRSay

AUGUST 27, 2019

’ When you put others first and focus on how you can help them instead of what you can gain from the interaction, it creates positive energy, creativity and goodwill that breeds success for everyone involved. Here’s to decades of success for future College of Fellows inductees!” If it succeeds, you’ll learn.

Energy 141

Energy Employee Creativity Consumer 141

Shift Communications

JULY 12, 2022

Despite costing up to $73 per doll, the brand’s model is well supported, with over 22 million meals provided since September of 2015. Find creative ways to carry the message through. Implement strategies that elevate the brand’s mission: Clearly articulate your brand’s ethos in everything you do.

Communications 78

Communications Consumer Creativity Brand 78

Sword and the Script

DECEMBER 21, 2021

This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

The Resolution Blog

DECEMBER 16, 2015

Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.

Case Study 120

Case Study Agency Creativity Study 120

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Photo agencies have expensive lawyers and aren’t afraid to use them. Attribute the author.

Digital PR 77

Digital PR Viral Creativity Examples 77

Stephen Waddington

JUNE 22, 2017

Big win for public relations at Cannes Festival of Creativity. In an upbeat article PRWeek reported that agencies increased their haul at the Cannes PR Lions following changes to the awards process and a revised definition of public relations, although ad agencies still dominate. My own firm Ketchum and our clients won 18 Lions.

Public Affairs 112

Public Affairs Privacy Creativity Software 112

PRSay

AUGUST 2, 2019

The 2015 display included Ohio State University football coach Urban Meyer months after the school won the 2015 NCAA National Championship. The 2019 display is a nod to the 50-year anniversary of the 1969 Apollo 11 mission to the moon, portraying the mission’s crew alongside the famous butter cow and calf.

Storytelling 119

Storytelling Strategy Agency Video 119

Communications Conversations

DECEMBER 8, 2022

I did not attend, but the event featured a number of women leaders talking about their career progressions and encouraging others to seek the curiosity, bravery and creativity needed to drive successful careers–and lives (my educated guess based on the posts I saw from the event). Where is she now? An interesting career twist.

Marketing 60

Marketing Leadership Creativity Internal 60

Cision

FEBRUARY 2, 2016

The PR landscape is constantly changing, which means agencies and communicators need to adapt and stay flexible to keep up. Bibi Hilton, managing director of PR agency Golin in London, embraces change and aims to constantly evolve. After a decade with Golin, I took over as managing director at the start of 2015. And more coffee.

Hotels 120

Hotels Agency Radio Measurement 120

Cision

MARCH 30, 2015

Twitter (@twitter) March 23, 2015. Nicole Larrauri is Managing Partner of EGC Group, one of NY’s fastest growing marketing and digital agencies. Nicole is a featured contributor to Agency Post, was named a “40 Under 40” honoree, and was listed among the “Five People to Watch in Advertising” by Newsday and LIBN.

Twitter 120

Twitter Social Media Retail Groups 120

Communications Conversations

DECEMBER 3, 2014

And, it got me thinking: Should I keep blogging in 2015? But, here’s my thinking so far: I love to write, and blogging has been a creative outlet for me for the last six years. In the beginning, blogging was all about a creative outlet for me. Here’s another area I think most agencies/consultants get hung up on.

Blogging 144

Blogging Writing Creativity Meeting 144

Shift Communications

SEPTEMBER 13, 2017

However, since the financial crash of 2008 and the coinciding rise of AWS, iPhones, and frictionless services, non-banks are finding creative ways to fill financial needs for both consumers and businesses across the country in a phenomenon known as shadow banking. As expected, the “big” banks offer something in all of these areas.

Banking 79

Banking Financial Advertising Advertising 79

PR in High Definition

JUNE 3, 2020

This is a post from the Firefly archives – timeless advice, as relevant today as it was in 2015! . If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. Photo agencies have expensive lawyers and aren’t afraid to use them. Attribute the author.

Digital PR 48

Digital PR Viral Creativity Examples 48

PRSay

SEPTEMBER 29, 2016

Ethical Considerations: Protection of Intellectual Property in Client & Agency/Consultant Relationships. The professional relationship between clients and agencies/consultants often begins with the development of a request for proposals (RFP). One idea is to have an agency or consultant help you develop a strong RFP for bid.

Ethics 60

Ethics Government Agency Creativity 60

Shift Communications

DECEMBER 15, 2015

Another report shows that, as of 2015, 24% of teenagers are on Vine’s platform. If you have a clear creative vision for Vines that can be planned and filmed in one sitting, the platform is for you. Product announcements or breaking news – but they have to be creative and presented in an eye-catching way. What are your goals?

Brand 60

Brand Branding Film YouTube 60

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. CIPR Yorkshire & Lincolnshire Pride Awards 2015. Creative thinker and problem solver.

Agency 54

Agency Creativity Hotels Social Media 54

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. This image is shared via Creative Commons and credited to Spin Sucks. Sadly Don Bartholomew died in June 2015 – he was then Senior VP, Digital and Social Media Research at Ketchum.

Measurement 133

Measurement Social Media Blogging Mobile 133

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. I’ve brought that lens to the agency space and as a consultant. I have been on the client and agency side of the relationship. The issues were our clients basically.

Ethics 70

Ethics Storytelling Communications Training 70

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. HAROLD complements our core values perfectly by being smart, connected, and dedicated.

Employee 60

Employee Data-Driven PR Communications Software 60

Cision

OCTOBER 8, 2015

To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Drug Enforcement Agency as a Schedule I narcotic — an illegal drug with “no currently accepted medical use and a high potential for abuse.” Research and testing in the U.S.

Company 120

Company Newspapers Transportation Measurement 120

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. What these AI tools produce today still needs strong human guidance,” says Laurent Thevenet , head of creative technology, Publicis Groupe APAC & MEA. “I

Communications 40

Communications Marketing Technology Data 40

Cision

AUGUST 11, 2016

Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing. So far the FTC has gone after brands only (Lord & Taylor, Warner Bros Video), despite the fact that in both instances the brands had handed off their influencer work to agencies. Creativity Unbound. chrisbrogan.com. brandchannel. HubSpot Blog.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

SEPTEMBER 25, 2018

The CMO Survey hasn’t reported growth of less than 5% since late 2015. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. Can your agency bring big ideas and execute on them? That’s also a useful mental exercise. Talk to Us !

Survey 88

Survey Marketing Exercises Study 88

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? percent of men and women in the Twin Cities ad industry are people of color, according to a 2015 survey, Yet 22 percent of Minneapolis/St.

Marketing 48

Marketing Advertising Advertising Agency 48

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? A marketing department or agency cannot just recycle other people’s content.

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

DECEMBER 6, 2018

Editor's note: This post was originally published in 2015 and has been updated to be more current and comprehensive. Should they hire an agency and double down on number of blogs posts? The Marketing Growth Hackathon is a strategic planning model I first presented at INBOUND 2015. Consider this scenario. What do they do?

Marketing 55

Marketing Resources eBook Construction 55

Shift Communications

OCTOBER 2, 2015

As of May 2015, Pinterest introduced a Pinterest Developers Program , and along with it, a suite of APIs. Whether it means following boards and users, or contributing to shared boards, Pinterest offers both a creative outlet and a way for people to interact with what they want to do, make, and buy, along with other users similar to them.

Pinterest 60

Pinterest Tools Marketing Social Media 60

Mindful Marketing

DECEMBER 17, 2015

Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Members are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put services first and work directly with clients. What is next for you for the remainder of 2015? ​.

Communications 50

Communications Marketing Internal International 50