Shift Communications

JANUARY 28, 2015

I enjoy having the opportunity to interact with everyone across the Agency regardless of what level or team they’re on. It’s no secret that the PR and marketing industry is fast moving and constantly changing, especially when you’re working for a progressive agency like SHIFT. As for challenges, that answer is largely two-fold.

Agency 60

Agency Real Estate Creativity Training 60

Waxing UnLyrical

JULY 20, 2016

More than ever, clients demand that PR agencies prove their value. Successful agencies have become very good at telling their stories and quantifying the impact of their work. But what about the PR agency itself? Guest Post by David Klein. What can or should be measured about how the firm delivers its services? It’s not sexy.

Measurement 40

Measurement Agency Employee Insurance 40

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. Cision acquired PR Newswire in 2015 for $841 million. click image for higher resolution).

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 91

Industry Media Technology Employee 91

The Resolution Blog

DECEMBER 16, 2015

Whether it was helping clients understand digital skills and knowledge at Edelman and Weber Shandwick; designing digital transformation programmes for clients while at We Are Social or now working as an independent consultant the issues of planning and driving innovation within PR agencies has always been front of mind.

Case Study 120

Case Study Agency Creativity Study 120

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. Cognitive technology is there to extend and amplify human expertise, not replace it.” — Rob High, Chief Technology Officer, IBM Watson.

Industry 74

Industry Marketing Technology Software 74

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3 According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Shift Communications

MAY 1, 2015

The first quarter is always soft for LinkedIn, but this Q1 2015 was especially soft: While speculation, a significant contributor to this may be that LinkedIn’s new advertising solutions such as Network Display and Lead Accelerator are available only to a small portion of its advertisers. Vice President, Marketing Technology.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs. What if a company’s data doesn’t exactly map to the generic model? Chel Wolverton.

Google 60

Google B2C Analytics Data 60

Sword and the Script

MARCH 22, 2016

PR agencies’ average rate of profitability has suffered as a result. His company has previously conducted PR firm billable hour survey research for the larger agencies. There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. The Rise of Agency New Business Development.

Survey 60

Survey System Trends Small Business 60

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. Purpose unifies management, employees, and communities.

Government 103

Government Education Print Ethics 103

Shift Communications

OCTOBER 2, 2015

As of May 2015, Pinterest introduced a Pinterest Developers Program , and along with it, a suite of APIs. Community is Key. Last but not least, Pinterest is about community. The awareness of Promoted Pins among a sample of surveyed Pinterest users is at 47%. Awesome APIs. Or are you not a fan?

Pinterest 60

Pinterest Tools Marketing Social Media 60

Shift Communications

FEBRUARY 17, 2015

Typically, this type of visual content is more broadly shared within social communities – a win-win all around. Play the role of the roving reporter – Mobile technologies have enabled marketers to capture decent quality video on-the-go. The key to any communications strategy is long-term planning. Start here. Don’t do it.

Healthcare 60

Healthcare Trade Shows How To Conference 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. November 3, 2015.

Conference 80

Conference Healthcare Marketing Crisis 80

Communications Conversations

MAY 15, 2015

Just between July 2014 and March 2015, Facebook launched Save , Rooms and Scrapbook – three features that took aim at bookmarking sites, chat rooms and cloud-based photo archive sites. So what does this mean for brands and agencies? Have a favorite online thing you like to do? photo credit: Namaste Flickr!

Hotels 60

Hotels Facebook Web Journalism 60

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. There’s no point in building a reputation if the startup is facing an existential threat. Finally, 2024 also brings another U.S.

Writing 198

Writing Communications Marketing B2B 198

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. This scenario may be more common than you think. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. This scenario may be more common than you think. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

Shift Communications

NOVEMBER 12, 2015

According to a 2015 study from Clutch , nearly half of small businesses do not actively use social media. The post 3 Reasons Small Business Needs Social Media appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. This scenario may be more common than you think. Savannah Whitman.

Small Business 60

Small Business Social Media Media Analytics 60

PR Conversations

OCTOBER 2, 2015

As I commented on a UK blog post titled VW: the self-inflicted scandal of the century (which is pretty good forecasting from a perspective of 2015), there are too many who pontificate – which my copy of the Oxford English Dictionary defines as pretending to be infallible and pompously dogmatic.

Publicity 40

Publicity Crisis Management Crisis Handbook 40

Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. One key concept for the coming year will be understanding communities of influence versus single, individual influencers. Behind the Scenes.

Marketing 60

Marketing SEO Advertising Advertising 60

MaccaPR

OCTOBER 14, 2015

As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. T he industries that generate the highest demand : Technology, financial services and higher education. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

JULY 23, 2019

HOWEVER… If you take a closer look at the 2019 list, you quickly realize almost the entire list is made up of agency folks. I only found THREE people who WEREN’T agency people on the list! What’s more, it wasn’t just agency people–it was one specific agency! ” – Shelli Lissick.

Transportation 122

Transportation Social Media Corporate Agency 122

ZudePR

MARCH 22, 2018

One of these had a profound effect on me, and saw a seed I’d planted back in 2015 start sprouting. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I A seed was planted in 2015. Did He Say 87,000-Word Book? 6 A Stem Forms Let’s recap.

Writing 83

Writing Google Blogging Exercises 83

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

JULY 28, 2020

In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. click image for higher resolution) An Illustration: Bulldog Reporter The Bulldog Reporter was a long time trade publication for the public relations (PR) community. Verizon closed its acquisition of Yahoo for $4.48 In 2013 it shuttered after 30 years.

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Marketwired

FEBRUARY 16, 2016

Michelle Messenger Garrett is a public relations consultant , speaker and award-winning writer with more than 20 years of agency, corporate, startup and Silicon Valley experience. In 2015, Garrett was named a Top 100 PR Influencer by Onalytica. Those days are over.” She is currently a columnist for Mashable, Inc.,

Creativity 100

Creativity Pitching Writing Conference 100

The Proactive Report

OCTOBER 19, 2015

The conversation has shifted to: “do we know what we’re doing with technology?” It’s defined as the ability to manage your work and life tasks using technology. how to communicate visually. Not only that – it’s the most used and most trusted media source (2015 Global Trust Barometer.)

Communications 100

Communications Training Web Analytics 100

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 81

Sports Agency Industry Creativity 81

ZudePR

JUNE 6, 2016

I had to carefully balance time building my platform online before the book launch with writing time, and both of those couldn’t infringe too heavily with client work for my consulting agency, Rock the Status Quo. 8: Dan Slee (Birmingham, UK)​ Dan runs a shared learning space for creative communications professionals.

Writing 114

Writing Social Media SEO Blogging 114

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. The Social Strata blog is brought to you by the creators of la , a platform that enables community engagement. Gigaom ( @Gigaom ): Gigaom dubs itself as “The Industry Leader in Emerging Technology Research.” Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. Per the study, of the 56 per cent of respondents using social media, those using multiple approaches report a stronger impact on community building.

Conference 40

Conference Measurement Communications Employee 40

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. Like some technological teddy. ” This book, his fourth, is a compilation of the most insightful verbatim unscripted answers he’s given to his community during the live q+a element of his YouTube show. 9: Us by David Nicholls (2015) £3.99. Jab Jab, right hook.

Writing 84

Writing Google Meeting Airlines 84

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Lou Hoffman | The Hoffman Agency. Also see: The Benefits of Being a Good PR Agency Client; Off Script #18: Rich Young. December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 107

Marketing Content Marketing Crisis Management Data 107