Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. How, where and when do they prefer to consume content? Which sites and influencers refer traffic to my site?

B2C 120

B2C Content Marketing B2B Mobile 120

Prohibition

FEBRUARY 15, 2017

I also love the way PR and comms has become far more measurable, being in a position to demonstrate the strength of your work to your clients is so satisfying, not least when there’s direct engagement with consumers. The way we reach the consumer these days is so different to five years ago.

Hotels 86

Hotels Social Media Fashion Agency 86

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Polaris

DECEMBER 18, 2014

In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. How do we measure results? So here is my big prediction for next year. What drives conversion? -

Trends 135

Trends Marketing Pinterest Social Media 135

ISEBOX

JANUARY 8, 2016

As a result of technological advances, a farmer in 2013 now has an output 2.7 In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). times greater than he did in 1948.

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 64

Internal International Data Media 64

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. The post What’s in Your Fall 2014 Communications Toolkit?

Communications 383

Communications Tools Google Resources 383

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Measure and benchmark the results of your campaign based on your goal. Its simplicity is compelling. Test and learn.

Media 103

Media How To Advertising Advertising 103

PR Conversations

AUGUST 7, 2014

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter. As I sit here, at the end of the beginning, I wonder what future colleagues will make of the collective inaction around wearable technologies and the device jumps we are about to encounter.

Publicity 87

Publicity Ethics Technology Government 87

David PR Group

JANUARY 14, 2016

he will tell you that such relationships are measurable, achievable, and produce quantifiable benefits for companies. Many of the traditional marketing models are broken and discombobulated due to the proliferation of messages and advancements in technology. He pointed to how Apple handled the U2 album giveaway issue in 2014.

Brand 40

Brand Branding Reputation Financial 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. That’ll add noise to your search results and consumes computing resources for the platform. It’s worth noting here that Agility offers, “fully managed monitoring and measurement services to clients. NASDAQ: INOD ).

Tools 83

Tools Comparison Media System 83

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 192

Marketing Content Marketing Data Social Media 192

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? In-Flight Entertainment (IFE). Travel Fee Fatigue.

Travel 120

Travel Technology Airlines Wireless 120

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Being able to measure and assess influencer marketing ROIs accurately (44%). Let’s face it.

Marketing 40

Marketing Viral Fashion Product Launch 40

Shift Communications

DECEMBER 22, 2014

Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

Cision

SEPTEMBER 5, 2017

However, your goals must be specific, measurable, attainable, realistic, and time-bound (SMART). Without SMART goals, measuring the success of your marketing strategy is next to impossible. Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers.

Strategy 244

Strategy How To Media Measurement 244

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC. 16: Ted Seward.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Evaluate (Steps 1 – 2).

Marketing 52

Marketing Analytics eBook System 52

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. This number includes content creation, distribution, technology, and talent. Wealth Management.

Financial 111

Financial Industry Report Insurance 111

Prohibition

DECEMBER 17, 2021

Information technology team. This is a phase in which the corrective measures adopted by the public relations team to resolve the crisis have defused the problem and hopefully brought the company or organisation out of damage control mode. Managers and supervisors. Department leaders. Public relations team. Police officers.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ZudePR

JUNE 6, 2016

I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. One critical experience I had was the entire time I spent working at Phoenix Technologies , which was 10 years in duration. From his hammock​.

Writing 114

Writing Social Media SEO Blogging 114

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. What’s ahead: Map your PR team workflow. It takes time.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. Sales is driven and measured by one metric, closed business – revenue.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. Also see PR and Storytelling; Off Script No.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 5, 2018

Broadband internet access became a mainstream consumer proposition in 2000. Engagement with news brands online is messy and tricky to measure. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement. Mobile broadband services such as WAP, 3G and 4G followed.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers.

YouTube 118

YouTube Brand Branding Crisis 118

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. Marketing predictions. Time to focus on blocking and tackling. Susan Kostal | Stet.

Marketing 170

Marketing Employee Content Marketing Training 170