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Book review: Reputation Management by Tony Langham

Stephen Waddington

A book that provides a blueprint for modern reputation management. Reputation Management: The Future of Corporate Communication and Public Relations by Tony Langham is a guide to the importance of reputation for modern organisations. Reputation Management is worth the cover price for these stories alone.

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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

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Brand Vandal ten years on

Wadds Inc.

It’s the tenth anniversary of Brand Vandals written by Steve Earl and I in 2013. It tells the story of how organisations can build a reputational defence through their actions and by communicating with publics or audiences using paid, earned, shared, and owned media. The blunt language is clearly designed to shock” - Financial Times.

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Physician Internet Defamation: How Doctors Can Deal with False Reviews and Protect Their Reputation

Melissa Agnes

The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. According to Software Advice ‘s 2013 survey of more than 4,500 U.S. Combating False, Harmful Reviews and Protecting Your Reputation.

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In Memoriam: Judy VanSlyke Turk, Ph.D., APR, Fellow PRSA

PRSay

When she retired from teaching in 2013, Turk was named a VCU professor emerita. Turk had an exceptional reputation as a researcher and educator in our field, and impacted the lives of thousands of students and hundreds of faculty members through her many years of leadership,” said Marcus Messner, Ph.D.,

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Three cardinal rules of PR that Adidas broke with Kanye West

NewsWhip

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Adidas could have seen the hate speech writing on the wall way back in 2013 when they first partnered with the rapper after his split with Nike. Adidas shouldn’t have signed West in 2013.

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Merger Talk: How Credit Unions Can Communicate & Safeguard Their Reputations

Reputation Us

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Moreover, the cohesiveness of a strategic plan – and its actualization – must include safeguarding reputation as a paramount consideration.