Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Writing recently in Public Relations Tactics, John J. Referenced in this post: 2012.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. I never quite got on board with the “social media strategy” part (see this post from 2012 titled: Social Media Strategists will be Gone in 2 Years ). What comes after social media?

Social Media 149

Social Media Marketing Media Facebook 149

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. I enjoy writing. That ignorance was a mistake.

SEO 100

SEO eBook Google Engineering 100

Melissa Agnes

AUGUST 14, 2014

For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time. Otherwise, in my opinion, they’re simply adding to the useless noise that we’re already drowning in.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. Yeah, the Beyonce who signed a 10-year, $50 million deal with Pepsi in 2012. About how utterly ridiculous it has become.

Writing 60

Writing Marketing YouTube Creativity 60

Cision

APRIL 21, 2015

Google receives 4 million search queries per minute , about twice the number it received in 2012. Smartphone adoption surpassed 1 billion in 2012 and was projected to reach 1.75 From interns to executives, everyone has some writing skill, but many have never put together a professional video.

Video 120

Video Brand Branding Trends 120

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. 2011 Update. I’ll be honest.

Communications 105

Communications Community Crisis Film 105

Inbound PR

NOVEMBER 27, 2018

I began blogging in 2012 while I was still a student with a couple of important goals in mind: learn how to write better as I wanted to pursue a career in PR but was studying International Business, and share all the knowledge I was gathering with the world so that I can help others and by doing so, build an audience.

Infographics 48

Infographics How To Internal International 48

Bianchi Biz Blog

FEBRUARY 21, 2022

My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties. I’m the executive editor of FleetOwner magazine and FleetOwner.com. Describe the craziest or most fun story you have written.

Meeting 94

Meeting Transportation Media Sports 94

Communications Conversations

FEBRUARY 8, 2018

Last week, my friend Amanda Oleson sent me a note about a post I had written that featured her that popped up in her “Facebook Memories” from 2012. The hot new social networking app destined to dethrone Facebook in 2012. How to: Write Foursquare tips on behalf of brands with multiple locations. Foursquare.

Social Media 60

Social Media Trends LinkedIn Media 60

Solo PR Pro

APRIL 27, 2021

Using this process has enabled me to write fewer proposals, and achieve a much higher close ratio. This post was originally published on September 18, 2012 and has been updated for 2021. Ready to start vetting your next lead? The post Is That Client Worth Pursuing?

How To 110

How To Internal International Pitching 110

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Cision

SEPTEMBER 19, 2017

Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals). One interesting thing about this archetype is that the journalists falling into this category have increased by more than 100 percent since 2014 and almost 400 percent since 2012.

Social Media 247

Social Media How To Media Journalism 247

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. 8: Ability to write clearly for external AND internal audiences. 2016 Skills of the PR pro of the Future.

Analytics 60

Analytics Instagram Mobile Employee 60

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. At that time, most community organizations – including schools – had no email database, only phone numbers and addresses. 2011 Update. I’ll be honest.

Communications 81

Communications Community Crisis Film 81

Cision

AUGUST 13, 2015

Social media has shifted the state of the media , especially in regards to how journalists source, write and promote their stories. That’s a 29 percentage point difference from 2012. While many were hesitant to accept these new communication channels when they debuted, journalists are now starting to embrace social media.

Social Media 120

Social Media Journalism Media Study 120

Melissa Agnes

OCTOBER 16, 2014

I am the Planning Section Chief for our agency so I write all the incident action plans for planned and unplanned events which I really enjoy. and Rebecca Parker; Marjorie Suckow (May 2012). Retrieved 11 August 2012. I have done a ton of media work as I am the Public Information Officer as well for our agency.

Education 270

Education Government Policies Wikipedia 270

The Proactive Report

DECEMBER 16, 2014

First let’s look at what Penguin is and what it does: First introduced in April 2012, Google’s Penguin algorithm focuses on removing sites from search results that have improved their performance artificially with low-quality links. Sharpen up your writing skills and creativity. What does that mean for PR pros?

Digital PR 154

Digital PR Google SEO Content Marketing 154

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Between 2012 and 2014, organic social reach dropped from 16% to 6% –and wise PR counselors know they have to bite the “paid” bullet if they wanted to maximize social content. Organize before you write. PR will embrace paid media. What’s your way in? How is your story different?

B2B 120

B2B Customer Service Software Technology 120

Bianchi Biz Blog

NOVEMBER 16, 2020

I started writing in eighth grade for my middle school newspaper in 1999 and was hooked from there. I completed six internships at various outlets in Michigan and Ohio before getting hired at Automotive News in 2012, my first full-time gig. How long have you been in journalism and how did you get started?

Automotive 92

Automotive Meeting Report Media 92

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. Write the right, expertly crafted content. Write the right, expertly crafted content. It’s not about scale, it’s about precision.

SEO 124

SEO Google Hotels Strategy 124

The Resolution Blog

AUGUST 11, 2015

Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. The hard part starts now.

SEO 120

SEO Comparison Handbook Google 120

PRSay

NOVEMBER 2, 2017

These deficiencies helped inspire the PRSA MBA/Business School Program , which launched in 2012 with five pilot schools including the Tuck School of Business and the Kellogg School of Business. Students write about a current event and critique the assessment. The program has since grown to 15 schools nationwide.

Communications 116

Communications Case Study Training Reputation 116

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism.

Viral 120

Viral Journalism Advertising Advertising 120

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. In my role today, the most fun stories I get to write come from test-driving trucks. Also on our radar these days is anything related to electric trucks, charging infrastructure, and fleets’ efforts to reduce carbon emissions and improve fuel economy.

Meeting 59

Meeting Automotive Transportation Newspapers 59

PRSay

JANUARY 6, 2021

We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. We even have new words and phrases to reflect these times: We “doomscroll,” poring over bad headlines.

Communications 197

Communications Viral Fashion Public Affairs 197

Polaris

AUGUST 28, 2014

A rewrite of my May 2012 post entitled “8 critical steps to building your business with speaking engagements.”. I only need to write 3 tips, instead of 8, to make my point.). But speaking—and all the steps involved from writing your speech to finding the right venue—is time consuming. So here goes. 1: Define your niche.

Knowledge Base 100

Knowledge Base Real Estate Financial Newspapers 100

Cision

MARCH 31, 2017

Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider.

Television 120

Television Social Media Sports Travel 120

PRSay

SEPTEMBER 1, 2017

While PR professionals are expected to have excellent writing, design and presentation skills, I also believe that this value requires expertise in our specific industries. This value requires that we make time for professional development, research and education. In support of this view, Meng et al.

Ethics 138

Ethics Public Affairs Journalism Leadership 138

Deirdre Breakenridge

FEBRUARY 12, 2015

However, since being acquired by Facebook for a cool $1 Billion dollars in 2012, Instagram has now morphed into the most preeminent photo and video-sharing app in the world. Although Facebook still reigns as the world’s most popular social networking site, is there anything less cool than having your parents like your gym selfie? 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. But it hasn’t always been this way. 07 percent).

Instagram 120

Instagram Fashion Sports Pinterest 120

Waxing UnLyrical

NOVEMBER 27, 2012

The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work. Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. Recap of #measurePR on Oct.

Pinterest 79

Pinterest Measurement Analysis Community 79

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Ever since then I have made a conscious effort to look up and look around for inspiration. Be curious.

Reputation 48

Reputation Measurement Media Relations Agency 48

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T.

Study 138

Study Media Relations Media Measurement 138

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Growing smarter.

Financial 52

Financial Conference Agency Resources 52