Cision

OCTOBER 27, 2016

We have used this philosophy in our own marketing efforts at Cision and PR Newswire, and it has significantly improved the effectiveness of our marketing programs. Meanwhile, brands have their own networks — both internally and externally. It’s not enough to view your audience as prospects and customers.

Marketing 120

Marketing Financial Strategy Analytics 120

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

NewsWhip

DECEMBER 24, 2020

With more exciting reviews to come from us soon, we’re taking this opportunity to look at our product and what has changed in 2020. But while we were building those features we were also updating our existing features, improving smaller details, making our product easier to use, and fixing minor bugs. More Powerful Alerts.

Reddit 78

Reddit Data Crisis Trends 78

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. Public Relations is Not Media Relations. Media relations is not public relations. Social media, yes.

Media Relations 85

Media Relations Advertising Advertising Content Marketing 85

The Resolution Blog

JANUARY 8, 2018

All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. We are big fans of Katie here at CoverageBook. She always explains clearly how to demonstrate organisational impact from your PR work. What do you guys think?

Tools 136

Tools Publicity SEO Measurement 136

Cision

SEPTEMBER 8, 2016

For instance, Lars Silberbauer , Global Senior Director of Social Media & Video at LEGO, took the stage after Joe’s address and showed us what complete commitment to content marketing looks like. It’s about building relationships — and that comes down to people. Only 20 percent. There is no halfway.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Sword and the Script

FEBRUARY 26, 2019

Some time ago I pitched a reporter, who was looking for sources, on social media for a client. A survey I teamed up with Ned Lundquist to conduct of PR pros last year found 51% said media relations was getting harder. It’s also one of the highest value skills PR can bring to a business – audience building.

Content Marketing 88

Content Marketing Marketing Pitching Survey 88

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. The Paid, Earned, Shared and Owned (PESO) model has emerged as a planning model. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Government 103

Government Education Print Ethics 103

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . Do your research using the Buzzmarker tool as you browse the desired website or check LinkedIn and find who works as a writer/editor from the outlet you’re interested in. . PR professionals must keep researching. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. Do team members understand the metrics used to evaluate their performance and development? A s marketers, a failed campaign is our worst nightmare.

Marketing 52

Marketing Technology Internal International 52

Cision

JULY 13, 2015

In this post, I want to share the secret sauce: what do great networkers know that you don’t, and how can you leverage these tips to build stronger professional networks? Want to build your support base and spread your ideas? The book and Hornik’s example specifically got me thinking about the best networkers that I know.

Writing 120

Writing Social Media Community Course 120

Beyond PR

SEPTEMBER 26, 2016

During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. b) More pay-to-play opportunities to participate in national media relations opportunities. I see a few things.

Marketing 187

Marketing Content Marketing Data Social Media 187

Remote PR Jobs

SEPTEMBER 25, 2023

Media relations professionals know that the competition for media attention is fiercer than ever before. There are about five PR pros for every journalist, a ratio that can be discouraging for those struggling to earn a media placement for their client. Here are the metrics that every PR pro should measure.

Measurement 100

Measurement Pitching Analytics Content Marketing 100

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. I eventually took a job with BuzzStream because BuzzStream has been my go-to blogger outreach and link building tool. Built for 1. Built for 1. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. I eventually took a job with BuzzStream because BuzzStream has been my go-to blogger outreach and link building tool. Built for 1. Built for 1. You can even sync up your Hunter.io

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

That’s why building a tool kit is essential. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. I eventually took a job with BuzzStream because BuzzStream has been my go-to blogger outreach and link building tool. Built for 1. Built for 1. You can even sync up your Hunter.io

Tools 62

Tools Blogging Pitching Google 62

MaccaPR

SEPTEMBER 13, 2016

Your brand and company may never employ a 12-time Olympic gold medal-winning swimmer such as Ryan Lochte as its celebrity spokesperson. Sponsors from Speedo to Ralph Lauren fell away from Lochte, as social media posters and journalists feasted on the crushed reputation of the 32-year-old Olympian.

Crisis 48

Crisis Airlines Reputation Corporate 48

PR Fuel

MARCH 17, 2020

PR involves using influencers, journalists, and social media to get in touch with people who would be interested in your business. PR helps small businesses build brand awareness and credibility. Used with other approaches, it can make the difference between a company that thrives and one that withers away.

Publicity 64

Publicity Small Business Advertising Advertising 64

Buzzstream

FEBRUARY 1, 2024

Like in link building, quality beats quantity with email outreach. With that out of the way, here are our favorite email outreach templates to help you reach your targets, get those links, earn some coverage, and win those deals. There’s no effort to personalize or build a relationship.

Pitching 87

Pitching Infographics Survey Resources 87

Communications Conversations

AUGUST 31, 2018

Since the beginning of the year, I’ve noticed a distinct trend: more former media folks making the transition to the PR/social side. In many ways, the media isn’t the best place to work right now. Vineeta Sawkar, senior media relations manager, University of St. I know, I know, I’m not breaking news here.

Media 112

Media Journalism Report Video 112

ZudePR

JUNE 6, 2016

Entrepreneurs, CEOs, authors, Professors, bloggers, PRs, SEOs, digital marketers, speakers. What practical steps/habits do you take to manage these distractions so you can focus on achieving your goals? Do you struggle to get stuff done? Achieve things. Have you installed every productivity app and extension known to man?

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

APRIL 24, 2018

The idea behind long-term investing is straightforward: put a percentage of your earnings aside consistently over time and leave it alone. In the process , the business earns trust, transforms some parts of the audience into subscribers and weaves in some savvy opportunities for subscribers to become customers.

Content Marketing 61

Content Marketing Financial Marketing Banking 61

Cision

FEBRUARY 3, 2016

Emily Ann Hodges, marketing & PR lead at Kiip, knows the importance of innovation, and believes that her company, which helps brands provide in-app rewards to spread awareness, is on the cutting edge. So, it wasn’t too unusual that I attracted a hybrid social media-content-PR role when I returned to New York City.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Burrelles Fresh Ideas

JUNE 13, 2023

Sound PR practices are essential if you want to build connections with your target audience. This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Buzzstream

FEBRUARY 9, 2024

Building links is supposed to take work. Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Building relevant , quality links naturally is always the best way to go. Below is a list of white hat link building tactics that won’t get you in trouble.

Google 71

Google Infographics Pitching Resources 71

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. Continue reading below as we uncover six steps to help you prepare for your first Marketing Growth Hackathon. The list goes on. What if we could spend less time planning , and more time doing ?

Marketing 40

Marketing Comparison Internal International 40

Beyond PR

MARCH 31, 2016

Every interaction you have with your audience is an opportunity to build and strengthen relationships. Because of this, every piece of content you create — be it a press release, podcast, blog post, email, website landing page, SlideShare, video or ebook – must have a call to action (CTA) that offers the relationship a next step.

eBook 40

eBook Case Study Guidelines Study 40

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. But how can you build an organic audience? They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. This is where communication comes handy.

Infographics 120

Infographics eBook Content Marketing Video 120

PR Fuel

DECEMBER 11, 2018

Hiring the Right Customer Service Agents to Represent Your Brand. Use these tips to make sure you hire a staff that will help your business grow, not die. Do it yourself – A lot of companies use employment agencies and headhunters to find candidates to fill open positions. The fate of your company depends on them. Probably not.

Training 40

Training Employee Customer Service Crisis 40

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Some companies allocate budgets for promotion on social media. Building strong personal brand of President/Chief Executive Officer. Ironically, PR as a sphere has certain reputational problems itself.

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story. That is how it must be.

Brand 253

Brand Branding Government Ethics 253

Cision

MAY 21, 2015

Besides the wealth of knowledge it can provide us on a daily basis, we can also use it to reach our audiences: 67 percent of podcast listeners don’t mind sponsorship messages and occasionally find them useful, compare to 6 percent of TV or radio listeners. 2) Jeff Bullas. Social Media Zoom Factor.

Social Media 120

Social Media Marketing Pinterest Media 120

Beyond PR

MAY 3, 2017

Journalists are still trusted, but believe that the public trusts them less due to the subversive censorship tactics of special interest groups, the inflamed political climate and brands that aren’t totally honest in their PR practices. Without free press, there will be no avenue for brands to tell their story. That is how it must be.

Brand 55

Brand Branding Government Ethics 55

Frederik Vincx

DECEMBER 11, 2015

Reading Time: 24 minutes This guide provides you with a thorough 5-step plan to evaluate and improve the workflow of your PR team. For example, 30 percent of millennial internet users in the United States regularly use Snapchat. They are adding owned media, paid media, and shared media to their traditional earned media offering.

How To 60

How To Software System Employee 60

Sword and the Script

JUNE 11, 2016

This is because content marketing is about publishing and building an audience you own, rather than rent. So it’s fitting then, that the various mechanisms used to communicate this acquisition announcement stood out as an exemplary illustration of why blogging is so important to marketing and PR, let alone content marketing.

Blogging 60

Blogging Marketing SEO Content Marketing 60