ImPRessions - Crenshaw Communications

APRIL 3, 2020

Even B2B technology companies – normally resistant to many ups and downs – rely on PR from event marketing to drive business development, brand awareness, and thought leadership. I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences.

Conference 284

Conference How To Trade Shows Leadership 284

Bianchi Biz Blog

FEBRUARY 18, 2021

Attend industry events – trade shows, webinars, conferences, etc. – Advanced Automotive Technology PR Agency. Harry Bosch, Michael Connelly’s popular fictional detective of novel and TV fame, encourages young police officers who want to be good detectives to “get off your ass and knock on doors.”. Author: Jim Bianchi.

Publicity 106

Publicity Automotive Transportation Trade Shows 106

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

APRIL 25, 2017

In person events like trade shows and conferences usually rank high on the list of priorities for B2B marketing organizations. Many businesses, particularly technology companies, will arrange their yearly marketing calendars around these events. Are Trade Shows still a Good Place for PR Launches?

Trade Shows 86

Trade Shows B2B Conference Marketing 86

Sword and the Script

OCTOBER 24, 2017

An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.

B2B 64

B2B Report Marketing Survey 64

PR Fuel

JUNE 9, 2021

You can mention online classes and webinars, too. Think about the events you plan on hosting or participating in this year. For example, maybe you’ll attend a tradeshow or conference. Let people know. Legal Shifts. Did you recently file a lawsuit? Maybe you’re offering your stock to the public.

Small Business 63

Small Business How To Writing Conference 63

Sword and the Script

MAY 22, 2018

If you’re into the technology marketing scene, chances are you do too – because he’s everywhere. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Webinars became a big thing.

Marketing 62

Marketing B2B Print Technology 62