Ishmael's Corner

JANUARY 4, 2015

After careful study, number crunching and extrapolation, I’ve concluded that 2015 will bring us several “PR moments.”. As always, my predictions are for recreational purposes only. PR Agency Resigns from CPAP Machine Consortium. . for me to take this shot. The venture capitalists love the concept.

Transportation 60

Transportation Journalism Google Employee 60

Cision

AUGUST 11, 2016

However, all this change gives us little time for researching the best sites for the latest news in marketing, PR and SEO. Cision Digital Reach is Cision’s in-house methodology for predicting a website’s unique visitors per month. Influencers = popularity is so 2015.” – Lee Odden, CEO, TopRank Marketing.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? So today’s roundup features seven posts from around the web that discuss what the point of measurement is – to figure out what’s getting in the way of reaching one’s goal, and then work around it. Why PR and Marketing Must Work Together to Measure Success.

Measurement 40

Measurement Web Analytics Content Marketing 40

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. Speed is a staple value proposition of technology and tools clearly have an influence on a craft, whether carpentry or PR or something else. One way is an instrument that accentuates skill: who do you blame for crooked nails, the carpenter or the hammer?

Tools 67

Tools Marketing Advertising Advertising 67

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. You work in PR but you’re finding it increasingly hard to persuade clients that media relations and a bit of social media dabbling cuts the mustard. These numbers are for November 2015. Facts for all seasons. Eureka facts.

Social Media 75

Social Media SEO Media Local 75

MaccaPR

APRIL 20, 2016

For those of us in the PR and social media industry, a number of these trends were not all that surprising. While YouTube has often been the first source for brands to distribute video content, Stelzner predicted 2016 will be the year brands expand use of live video. Let’s dive in! The Year Of (Live) Video for Social Media Marketers.

Social Media 48

Social Media Trends Media Facebook 48

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Alignment with management; PR refuses to learn 10.

Government 103

Government Education Print Ethics 103