ImPRessions - Crenshaw Communications

MAY 22, 2018

A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

NOVEMBER 19, 2015

Over fifty people went with me as I narrated a test drive of Ford Motor Company’s 2016 Mustang, and I answered their questions in real time. . At a recent real estate conference, a luxury realtor shared with me that over 2,000 people had tuned into her first live tour of a South Florida home. Get our free white paper today!

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Melissa Agnes

JANUARY 29, 2015

White paper: Dark Websites as a Crisis Communications Strategy. Having a high ranking website and optimized crisis response and communications will help you be found by those searching for more information on the crisis, whether in the heat of the moment or in the future.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Beyond PR

AUGUST 17, 2016

Don’t waste that real estate by being anything other than abundantly clear about what you want to get out of it. Once you have a clear motivation ( I want people to buy my new product; I have a white paper that I want people to download ; etc.), Follow these eight steps to drive more click-throughs with your next CTA.

How To 40

How To Real Estate LinkedIn Content Marketing 40

Cision

APRIL 20, 2015

Treat your headline as the premium real estate that it is, and give it curb appeal. Get our free white paper filled with outside-the-box content ideas now! Mistake #2: You have poor form. “Prettying up mediocre content won’t make it any better. But does your best work look like it belongs in an encyclopedia?

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Beyond PR

MAY 12, 2016

Verbiage like “Company Y, the world’s largest leading thought-leader in innovative, robust, ground-breaking thoughts, and world record holder for dynamic, out-of-the-box records, announces…” is often better served in a boilerplate than the first paragraph, which is precious real estate for grabbing attention.

Agency 40

Agency Real Estate Film Video 40