ImPRessions - Crenshaw Communications
MAY 22, 2018
A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Real estate company buyers are more likely to be paging through these journals than Wired.
Sword and the Script
JULY 24, 2018
This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.
MaccaPR
MARCH 7, 2016
If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. A white paper from three years ago may not reflect your current business strategies as well as a more recent infographic about your corporate responsibility efforts.
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