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DEI Language, Please: A New Step in Corporate and Marketing Communications

Shift Communications

Sexist terminology such as “male and female” connectors or phrases such as “manhours” to describe the work that went into a project Ableist adjectives like “disabled” software features.

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The Difference Between Paid and Earned Media, and Why You Need Both

Victorious PR

Paid media refers to external marketing efforts that involve branded content, display ads, and pay-per-click advertising. That being said, paid media is also YOU writing about YOURSELF. From startups to entrepreneurs, to real estate professionals, we are confident in saying we are your go-to PR firm.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Cision

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. I prefer email pitches so all the conversations are in one place and I make it easy to find my email.

Pitching 233
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A Solo PR Pro’s Secret Silent Partners: Your Email Signature, OOO Reply and Voicemail Greeting

Solo PR Pro

Your email signature is free real estate that's seen hundreds of times a day. Enrich your basic contact information and social media links with self-promotional references. Write the numbers as words and read them aloud; mine is three-four-seven-two-five-six-nine-one-four-one. Your email signature(s).

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Eight Tips to Reboot Your Resume

PR Job Coach

You are what you write. Leave out skills, hobbies and references. So do not waste valuable real estate telling folks you have computer skills. Lastly, if they want a reference they will ask. Everyone has an opinion and I am no different. There is a time and place for everything. And forget the hobbies.

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Pitching 101: How to Pitch a Holiday Gift Guide Blogger

Beyond PR

It’s no secret that the holiday guide pages are the most coveted PR real estate of the year, and even though it’s only the beginning of summer, the time to organize your holiday gift guide campaign starts now. She edits media updates and writes influencer and industry features. How do you prefer to receive press materials?

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New England Patriots Forget to Run SEO Play for Deflategate Microsite

Ishmael's Corner

For the 27 Americans out there who aren’t football fans, Deflategate refers to the accusation that the New England Patriots secretly let some of the air out of the footballs to make it easier for Brady to pass the ball in a playoff game against the Baltimore Colts. Deflate” was a term they used to refer to losing weight.

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