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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Which makes sense given that influencers bridge communications with your publics and help define the public’s attitude and behavior toward your organization’s mission and purpose. manual social media searching, local news, niche publications, community events, etc.,

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Babbled the owner on radio: “I can’t control the way this is being portrayed, and I’m regretful for it.

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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

The Betamax was a better quality product than VHS, the Zune had better features than the iPod, Ani DiFranco is a qualitatively better songwriter than nearly everyone on the radio today. This imagined anger isn’t hyperbole: Pew reports that 90 percent of the general public is sympathetic to the sacrifices made by post-9/11 veterans.

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING

MaccaPR

tweeted Fiji Water about their model, seemingly a bit surprised by their own success, “(senses ominous presence) She’s right behind us isn’t she?” “Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Publicity Stunts Still Work In The Digital Age.

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11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTO BOMBING

MaccaPR

tweeted Fiji Water about their model, seemingly a bit surprised by their own success, “(senses ominous presence) She’s right behind us isn’t she?” “Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Publicity Stunts Still Work In The Digital Age.

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Revisiting The Power Of LinkedIn: 4 Etiquette Lessons From A Digital Crisis

MaccaPR

Remember those glorious days before Twitter and Facebook, when a marketing executive could be dismissive, casually cruel and outlandishly rude without becoming a viral pariah thanks to social media? Paul Maccabee is president of Minneapolis-based Maccabee , a strategic public relations and online marketing agency. LinkedIn'

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Lake Forest Chamber of Commerce Livecast talking Crisis PR

The Stalwart Blog

I started actually as a Navy officer, turned Navy public affairs officer. But over the last several years, I have focused exclusively on crisis PR because this environment, the social media and internet conference, makes not only anybody a broadcaster, but any organization essentially targets for negative publicity. Dave Oates: Sure.

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