5W PR

JANUARY 26, 2021

32% added it was the brand’s storytelling. As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. Surveys are always helpful, especially after a major campaign. A recent Sprout Social poll asked consumers why certain brands stood out among their competitors.

Tools 88

Tools Product Launch Guidelines Customer Service 88

ImPRessions - Crenshaw Communications

MAY 31, 2016

In fact, PR has the dubious honor of ranking among the top ten most misunderstood professions by parents of those in the biz, according to a survey conducted by LinkedIn. Public relations today is largely about storytelling. It’s a joke in our business that no one outside public relations really understands what we do.

Product Launch 120

Product Launch Pitching Storytelling Journalism 120

OnePitch

APRIL 14, 2022

Today, she currently serves as ARPR’s HealthIT Practice Group Director, overseeing the management and strategy of her agency’s robust – and growing – healthcare technology client roster. We generated a mass amount of coverage on this survey, but a few of the top national publications to cover it were HuffPost and U.S.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Contently - Strategy

SEPTEMBER 25, 2018

In a recent Wyzowl survey , 81 percent of marketers indicated they were using video in 2018, up from 63 percent last year. They were about the same product launch, and JotForm used them side-by-side with the same budget. In terms of technology, I think the next piece in the journey to keep engagement moving is interactive video.

Marketing 90

Marketing Video Product Launch YouTube 90

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. My own predictions are listed at the very bottom. Relentless focus on the customer .

Marketing 189

Marketing Content Marketing Data Social Media 189

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen.

Measurement 120

Measurement Study Data Agency 120