Print Retail Social Media Viral 
Prohibition
JULY 21, 2023
The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5 million views.
ImPRessions - Crenshaw Communications
JUNE 7, 2017
According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services.
Cision
NOVEMBER 30, 2015
Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. This is based upon comparative sales data between 49 annual print ads and three annual TV ads that run on Black Friday, Christmas and Father’s Day.
Prohibition
JULY 10, 2019
Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. H&M released a poorly thought-out ad of one of their products which ignited a press and social media sandstorm.
Mark My Words
MARCH 6, 2018
What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention. Despite the complaints and expressions of regret, the discount retailer racked up its most successful trading since 1990. Are we now desensitised to its effect?
MaccaPR
FEBRUARY 10, 2015
Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.
Mark My Words
FEBRUARY 23, 2018
Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. Thanks to social media people with no formal training in public relations can broadcast their complaints, no matter how trivial, to an audience to rival that of most nationals. In any case an outcry erupted.
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