article thumbnail

Earned Media, Shared Media, and Owned Media: What’s the Difference?

5W PR

This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content.

Media 103
article thumbnail

3 Reasons Earned Media Still Rules

Beyond PR

It’s not surprising, then, that a new white paper from Outsell, Inc. In the Outsell report, B2B and B2C marketers rated public relations more effective for lead generation than push tactics such as print, mobile and native advertising. “In Without trust, your sales funnel won’t fill with new leads. You can’t force trust, though.

Media 75
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Brand Monitoring Missing Media Mentions?

Beyond PR

In the white paper Justifying a Media Monitoring Service , we delve into all of the ways a comprehensive monitoring service can benefit your brand. I then went into PR Newswire’s monitoring platform and searched for the same phrase over a 24-hour period and saw more than 300 media mentions from online, print, TV and radio sources.

Brand 40
article thumbnail

Quick Tips for Reporting the Quality of Your Media Pickup

Beyond PR

“To gain a 360-degree view of the media landscape, monitor the full range of media types that audiences consume and contribute to, including social media, blogs, print and online media; online ratings and reviews; television and radio broadcasting; and the effects of public relations outreach.”. Representation of Brand Message. “On

Report 40
article thumbnail

Why Your Content Strategy is Failing And How to Fix it

Beyond PR

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? percent close rate , while outbound leads (such as direct mail or print advertising) have a 1.7

article thumbnail

How Influencers Can Elevate Your PR Campaign

ImPRessions - Crenshaw Communications

A business leader or subject-matter expert (SME) who posts content in the form of bylined pieces, white papers, blog posts, or explainer videos can help differentiate a company and add personality to its brand. Influencer marketing creates trust. In nearly any category peer recommendations can play a pivotal role in a buying decision.

B2B 191
article thumbnail

How Politics Redefined the Vaccine Debate

Cision

Cision tracked all the related social and electronic print media over a four-month period (January – April 2015) to uncover the focus, themes and perspectives on the Measles, Mumps and Rubella (MRR) vaccine. Get the free “Social Media and the MMR Vaccine: Conversations and Controversy” white paper today!

Radio 120