pr-fuel pr-writing-when-you-should-hire-a-professional 
Bianchi Biz Blog
OCTOBER 9, 2023
In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship newspaper and on TTNews.com. Can you tell us what types of stories, trends or issues are on your radar now?
Cision
APRIL 28, 2015
Bad content is just like bad fuel. Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect. Pick one new technique and use it in everything you do. If you’re working on writing, practice the new technique in everything you write, including emails.
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Bianchi Biz Blog
JULY 25, 2022
As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. What story or stories are you most proud of?
Communications Conversations
APRIL 28, 2015
So, it came as no surprise to me at all when she won the MN PRSA Young Professional of the Year a couple weeks ago at the MN PRSA Classics event. What does winning this award mean to you? When I first started in PR, I always felt a little out of place. Why do you make the extra time for that work?
Shift Communications
MARCH 30, 2016
Companies hire PR pros to land big media wins, and most often when they onboard a firm, have their sights set on a splashy business press story that positively touts company’s growth, acknowledges their company as a disruptor in the space or compares them to a longstanding leader in the space.
Sword and the Script
DECEMBER 10, 2019
As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. Example: A favorite food brand that also knows what kind of vehicle you drive, where you stop for gas and your preference in podcasts.
Bianchi Biz Blog
MAY 17, 2021
I work out of my home and call my freelance writing business Baxter TechWrite. Today, the majority of articles I write are for Transport Topics , but I have also worked on four different Confidence Reports for NACFE , the North American Council for Freight Efficiency. Describe the craziest or most fun story you have written.
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