PR for Anyone

JUNE 30, 2022

I refer that out. But, yeah, PR and crisis, there’s obviously a need for that. But if you only get PR when you’re in crisis, that’s all anyone’s is going to know about you. I always joke, I don’t like the crisis part. I have a lot of colleagues who are experts in that. I’m your rah rah girl.

Crisis 130

Crisis YouTube Video Industry 130

Prohibition

MAY 13, 2022

As a business, you may already have an of understanding how public relations works. However, those new to PR, small businesses, or even well-established companies might need a little more support. Media coverage gets your message across to a wider audience and will establish your brand’s reputation as a credible business.

Print 112

Print Trends Agency Brand 112

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. These business relationships are powered by social media posts, which become engagement multipliers. Use gentle humor to outline business challenges.

B2B 170

B2B Social Media Media Education 170

PRSay

JANUARY 6, 2021

A public affairs officer for the Army did not heed this advice and took a tone-deaf approach in posting about COVID-19, using emojis when referencing death and a racial slur that joked about eating bats (in reference to a disproven theory for how the virus started). Speak a new language. This might have worked well if she were selling gloves.

Communications 197

Communications Viral Fashion Public Affairs 197

ISEBOX

NOVEMBER 30, 2015

Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE). 5) You don’t network or pitch. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Prohibition

JULY 19, 2018

Write media pitches about a firm and send them onto journalists. As with any profession, there are tools that businesses can use to help streamline the process of managing a busy PR team or press office as many refer to it. Write and distribute press releases. Speech writing. Plan and execute media events.

Publicity 48

Publicity Advertising Advertising Tools 48

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You just need to follow the Get PR Famous Formula and be newsworthy, create great hooks, and find the right journalist to pitch.

Pitching 130

Pitching Television Interviews YouTube 130

ZudePR

JULY 20, 2016

In some small businesses, the owner also produces the product or service, markets it and delivers it to clients.”. And you’ll drastically reduce your time spent pitching for work. #24: Don’t be afraid to be different. It works for me. 24: Learn from Related Industries. They’re the Experts. Depends on your point of view.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Wouldn’t you love to pitch a story like that?

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

MAY 5, 2016

A few years later she would refer me freelance work – from an association where her husband worked – when I was in between jobs and considering starting a firm. I tipped toed to the edge of business, then I got scared and wound up going to work for another firm. She had it together. I did my best to emulate her.

Blogging 60

Blogging Content Marketing B2B Social Media 60