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Coffee with a Journalist: Alcynna Lloyd, Insider

OnePitch

Alcynna writes stories on the economy pertaining to housing and real estate. During the episode, Alcynna shares the types of pitches that grab her attention, her requirements for an embargo, how economists are landing in her inbox, and more. . [00:02:16] Were you always interested in real estate?

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3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Who buys expensive homes?

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Building a Media Strategy with Cassie Lawrence, JSA+Partners

OnePitch

What’s the best pitch of yours that resulted in coverage and what elements made it successful? We did localized business and trade pitching to demonstrate how this FAA legislation was going to impact those regions and industries and we ended up securing some great pieces that moved the needle for the client.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Influencer marketing has been around for over a decade with the rise in popularity of YouTube. Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Funny thing is — it’s not really a hot new trend. So, what is influencer marketing?

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Public Relations Strategy to Pitch the Media Today

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Are you looking for strategies to pitch the media today? Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage? Happy New Year! Thank goodness.

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What to Pitch the Media in Spring

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. And by putting that nugget in my pitch helped me get the yes! Happy Spring!!!

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How to Spy on Your Competition & Steal Their Secrets

Cision

On Facebook, Twitter, YouTube, and all those other social networks. YouTube: How many views do they get? A great example of a blog that innovated and modeled its content creation and marketing is Movoto, a real estate services company. Hustle and pitch. Information is everywhere. You know the ones I mean.

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