The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Waxing UnLyrical
DECEMBER 4, 2018
Influencer marketing has been around for over a decade with the rise in popularity of YouTube. Just as with journalists, when reaching out to influencers, you cannot simply pitch your product or idea and ask for them to share with their audience. Funny thing is — it’s not really a hot new trend. So, what is influencer marketing?
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