Pitching Product Launch Reputation Technology 
5W PR
JANUARY 31, 2024
Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.
ImPRessions - Crenshaw Communications
OCTOBER 2, 2018
Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. Why is the product or service needed? How can they make it big to the people who matter? Tap into the larger story.
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ImPRessions - Crenshaw Communications
MAY 28, 2020
In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. With that in mind, here are five tips for a successful media strategy for technology companies: . Make your pitch schedule timely. It often comes down to the right media strategy.
ImPRessions - Crenshaw Communications
MAY 1, 2019
Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. We see this too often in technology PR. Insufficient research. Muddling the message. Bad timing.
Burrelles Fresh Ideas
SEPTEMBER 19, 2023
These strategies help brands connect with their audience, stand out in their industry, and create a positive reputation. Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc.
Newsfile
JANUARY 30, 2024
List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Social Media Engagement Since the ultimate goal of PR is to manage and enhance public perception and reputation, having a strong social media presence is key.
ImPRessions - Crenshaw Communications
FEBRUARY 11, 2016
For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.
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