Mobile, Newspapers, Print and Storytelling

Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!

Print

Print Newspapers Interviews Journalism

Media relations is thriving

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations

Media Relations Media Print Newspapers

Almanac: Challenges and opportunities for public relations 2022

Stephen Waddington

DECEMBER 15, 2021

YouTube added live captioning to streamers, caption translation to mobile, and searchable captions in transcripts. Socially Mobile launched in July 2021 with the ambition to address the working class gap of 13,500 practitioners in the UK public relations industry. It’s also an issue of writing style.

Publicity

Publicity Government Guidelines Facebook

6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate

Corporate Examples Storytelling Brand

USA Today’s Tips for Pitching to Get News Coverage

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. Today, USA Today ranks first in combined print and digital circulation, underlying the importance of this digital transformation for newsrooms around the world. — Beryl Love.

Pitching

Pitching Policies Ethics Mobile

Behind the Headlines With Bob Gold

Cision

FEBRUARY 18, 2016

He discusses the importance of focusing on the big picture, the attributes of a good storyteller and the shift from traditional media to multiplatform and digital media. My daily newspaper of choice is…the New York Times – but I also love my local paper The Daily Breeze. You founded Bob Gold & Associates in 1997. Rapid Fire Round.

Storytelling

Storytelling Local Video Measurement

The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. The printing press emerged around 600 years ago, but printed media technically existed for thousands of years.

Ethics

Ethics Communications Print Television

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. How have mobile devices, social media and an on-the-go audience with 24/7 access to information changed the newsroom?

Wireless

Wireless Storytelling Radio Analysis

4 Media Relations Lessons from The Washington Post and Other DC Newsrooms

Beyond PR

JUNE 8, 2016

Readers’ digital and mobile consumption habits are central to this schedule. Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself. While social media and mobile have changed the news industry, some old school rules still apply.

Media Relations

Media Relations Media Journalism Print

Why Content Marketing and Public Relations Need Each Other

Sword and the Script

NOVEMBER 29, 2016

The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. The same is true in print. Pink’s example is the car dealership and its salespeople. Today, are many more options both on the television – and on the web.

Content Marketing

Content Marketing Publicity Marketing Television

7 Superior Podcasts for Super Listeners Eyeing the Big Picture

Sword and the Script

DECEMBER 8, 2015

This program does for podcasts, what native ads have done for online print. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. Here’s the link for the program on iTunes.

Radio

Radio Content Marketing Marketing Education

Exposing PR’s weaknesses

PR Conversations

AUGUST 17, 2014

In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls. We see this almost everywhere that PR is discussed online (and often in print too). Others now describe themselves as storytellers, content curators or narrators. Do they understand semiotics?

Education

Education Training Policies Crisis Management

Public Relations Today