Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The database also has built-in features for list-building and a generative AI feature for pitching. Quick copy polishing and captivating headline generation.

Analysis 142

Analysis Tools Software SMB 142

Burrelles Fresh Ideas

APRIL 16, 2024

Today’s B2B buyers are increasingly turning to online platforms and social media to research products, services, and solutions. Influencers play a crucial role in this dynamic by bringing a human element into their interactions and authentically sharing their experiences with your products or services.

B2B 93

B2B Marketing Measurement Social Media 93

PR 20/20

AUGUST 17, 2020

Luckily, platforms like HubSpot offer users an all-in-one solution for marketing, sales, and service. Proposal guidelines. Competitive intelligence guidelines. Inbound Insider is the AI-powered newsletter for all things HubSpot. If you personally work in sales, maybe you can relate. Call scripts and agendas.

Tools 87

Tools How To Guidelines System 87

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. The Industry Take On AI So Far. Today, most agency executives only seem to agree on what the limits of AI in PR will be.

Publicity 85

Publicity Training Technology Data 85

Burrelles Fresh Ideas

MAY 9, 2023

In 2010, AMEC developed the ‘ Barcelona Principles ,’ a best-practice guideline to measure how well PR efforts are working. AMEC members believe PR and comms pros cannot continue to measure the old way ( audience multipliers, AVEs , etc.) And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool.

Measurement 40

Measurement Comparison Advertising Advertising 40

Masters in Communications

FEBRUARY 12, 2022

It covers things like public broadcasting services: National Public Radio, and Public Broadcasting Service. Rome is credited with creating the world's first formal postal service called Cursus Publicus (5) used to communicate messages out of Rome from the imperial authorities and to the masses via their governors.

Ethics 52

Ethics Communications Print Television 52