Marketing Print Software Television 
Cision
JUNE 6, 2017
Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.
Sword and the Script
AUGUST 4, 2020
Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.
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ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. But in recent years, data has shown its efficacy.
ImPRessions - Crenshaw Communications
NOVEMBER 2, 2016
Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Use new tools. A basic media database tool like Cision and query site ProfNet are indispensable for media relations pros.
Critical Mention
JANUARY 22, 2020
During his tenure there, Corente expanded its software-as-a-service-based networking solution to include multiple, large-scale distribution partnerships on top of its direct-to-user model, ultimately leading to an acquisition by Oracle. . I am proud to say we have been able to successfully navigate those changes in recent years.
ImPRessions - Crenshaw Communications
DECEMBER 15, 2017
The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. television networks have created in 30 years. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.
PeakMetrics Insights
MARCH 13, 2019
It then gives users the information they need to make accurate marketing and business decisions. Media mentions can drive massive amounts of traffic to a website and generate highly effective word-of-mouth marketing. The Ingredients of Quality Media Monitoring Software. The Importance of Brand Mentions and the Ability to Track.
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