Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

Leadership 145

Leadership Content Marketing Healthcare Google 145

Buchanan PR

FEBRUARY 14, 2024

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Currently dealing with a reputational issue? Want to learn more about how to protect the reputation of your healthcare organization?

Healthcare 63

Healthcare Crisis Communications Crisis Communications 63

Cision

JULY 28, 2016

That work helped me to land my first PR job as a publications specialist for a hospital—ergo my entry into health care PR. Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies.

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. What would lead people reputed as among the most moral in one of the most ethical professions to make such a breach of integrity? The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

Ethical Voices

JULY 24, 2023

I had an amazing decade there in a number of different careers leading research for North America, Public Affairs in the Washington Office for Ketchum. Because at the end of the day, that’s your reputation. You may win a battle, but not the long-term impact or reputational challenge. That led me to Curley Company.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

MaccaPR

SEPTEMBER 16, 2014

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. In our profession of public relations, the word "spin" connotes deception, obfuscation, misdirection and other smoke and mirrors tactics to hide the truth. Souce: IMDb ).

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. All maximizing publication potential – and impact. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.)

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78