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Being Blind Has Not Stopped Rachel Carver, APR, From a Successful PR Career

PRSay

Anything you would see on your computer monitor, like scrolling through your e-mail or the web or formatting a Word document, JAWS can read aloud to you from the screen. If you have the skills and are proficient in that adaptive software, you can work at home just like a sighted co-worker would.

Software 182
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What’s Trending for 2023?

PRSay

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. Most agencies know nonprofit organizations that could benefit from some initial pro-bono PR or social media assistance. Paid internships are essential.

Trends 127
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Bringing Employees Back to Work Safely

PRSay

PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Many worthy nonprofit organizations need assistance during the COVID-19 crisis. Virtual meetings also help people working from home feel more engaged. Network and pursue new business virtually. Show empathy.

Employee 189
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Monday Roundup: Campaigns

Waxing UnLyrical

This week’s roundup features seven posts from around the web that focus on campaigns. How Your Organization’s CEO Can Use Social Media for Thought Leadership. From building trust, to damage control, to sales, a well-executed campaign can win you more supporters, clients and bragging rights!

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Change Agent Spotlight: Content Marketing Institute Leader Gives Inside Look at Model Inbound Approach

PR 20/20

When I was with BTC Revolutions, I worked on the Share Our Strength account, an amazing nonprofit. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content. We do have some overlap, but not like a traditional B2C or B2B organization. A: Be prepared.

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The Top 50 Social Media Influencers on Twitter

Cision

Digital marketing and fundraising expert for nonprofits. Author of “Beth’s Blog: How Nonprofits Can Use Social Media,” one of the longest-running and most popular blogs for nonprofits. GR8 thought leadership insights from Jeff Sheehan Be Engaged! . — Ann Handley (@MarketingProfs) August 20, 2015.

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Don’t Rely on Luck: 4 Tips for Budget-Friendly Marketing That Works

Beyond PR

As the best practices in Monitoring Your Brand Across the Web show, listening to conversations on social can help you identify which channels are the most popular with current and prospective customers and how to adapt your brand’s contributions, voice and style to each channel.