Cision

MARCH 29, 2016

What do you think are the keys to building and protecting a brand’s reputation? Be locally relevant, build trust, be mindful of your tone of voice and don’t underestimate the power of relationships. How has PR changed over the years? I always thought I’d be…an inventor of skateboards that float and swoosh around on a cushion of air.

Local 120

Local Newspapers Retail Sports 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Maxim Behar

SEPTEMBER 5, 2021

For instance, when a negative article was monitored in the national daily newspaper, we had enough time to meet our client for a coffee and discuss it together before prepare a press release or statement, invite journalists to a briefing and explain where we stand. Now the leadership is horizontal.

Meeting 98

Meeting Advertising Advertising Agency 98

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

MARCH 15, 2016

Which real, historical or fictional person or brand would you like to give a reputation makeover? During his many years of political leadership (1978-1992) he had a number of faces, but was above all the architect of economic reforms that lifted hundreds of millions of Chinese citizens out of poverty. Deng Xiaoping. ” 18.

Newspapers 40

Newspapers Leadership Analytics Journalism 40

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 189

Marketing Content Marketing Data Social Media 189

Communications Conversations

AUGUST 31, 2018

Newspapers are cutting staff. Yet I don’t think the PR-Journalist relationship is over–especially at the local level. Media conglomerates are eating up local news outlets. For the brands that think they don’t need the press, I will say this: owned and paid media can only take your reputation so far.

Media 112

Media Journalism Report Video 112

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Brand relevance versus brand reputation | Jump to text. Influence of local newspapers | Jump to text. Local news has certainly become more relevant. And, the reality is, in this digital world, relevance is even more important than reputation.

Healthcare 78

Healthcare Storytelling Communications Local 78