PR 20/20

SEPTEMBER 16, 2020

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. You can still leverage most of these strategies with any marketing automation platform. Keep reading for 10 strategies that build a successful foundation for marketing automation success. Be Smart About Your Data.

Strategy 72

Strategy Marketing Data Software 72

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” 64% of marketers identify developing a comprehensive content strategy as a top challenge.( Not utilizing the knowledge and experts you have.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Deirdre Breakenridge

NOVEMBER 21, 2017

Social media can be a great tool for undeclared students to explore majors and possible professions. I’d like to share with you the two main ways that social media has gotten me on the path to declaring my major. The practice of defining your personal brand on social media is key, no matter what your intentions are.

Social Media 39

Social Media Media LinkedIn Twitter 39

PR 20/20

OCTOBER 2, 2017

HubSpot’s Latest Product Updates Connect Marketing, Sales & Service. Looking for a one-stop-platform to build and maintain your website, do marketing automation (emails, social, workflows and more), and connect the dots with sales and service engagements? They’re powerful alone—but even better when used together.”.

Facebook 57

Facebook Software SEO Knowledge Base 57

PR 20/20

DECEMBER 5, 2022

HubSpot’s different hubs include: Marketing Hub : Per its namesake, Marketing Hub provides many tools to support your inbound marketing efforts. Some of these tools include email marketing, social media marketing (both organic and paid), landing pages, smart content , and more.

How To 77

How To Tools Knowledge Base Meeting 77

PR 20/20

MARCH 15, 2021

Interestingly enough, though, marketers have quite a recent appetite for “newness,” especially when it comes to martech. A recent survey reports that a whopping 60% of marketing leaders plan to increase new martech spend over the next 12 months. Granting your team access is likely the first step in setting up any new technology.

How To 97

How To Knowledge Base Survey Technology 97

Contently - Strategy

NOVEMBER 27, 2018

A few years ago, athenahealth debuted athenaInsight, its data-driven news publication, to make a serious investment in content marketing. According to executive director of content and communications John Fox, the marketing team made a choice to adjust the brand’s point of view as they prepped for the launch. “At I push back.

Strategy 108

Strategy How To Content Marketing Analysis 108