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Even More Social Media Experts Weigh In with Top-Notch Advice

Cision

Last month, I talked to six professionals who use social media marketing to further their brands. You got some insightful tips on how to go beyond the basics of social media, and since so many people gave such useful advice, I needed to write round two! He relies on tools to help with social media management.

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Why Hiring a PR Freelancer May Be Better Than Full-Time

Remote PR Jobs

Still, they can provide a wide range of services, from creating press releases and pitching stories to journalists to managing social media accounts and monitoring coverage. Potentially, your Freelancer is also capable of copywriting, social media strategizing, branding, and more.

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What Are the Various HubSpot Hubs and Which Do I Need?

PR 20/20

HubSpot started as a marketing automation platform in 2006, and users have experienced a treasure trove of growth since. The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations.

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Niche Marketing: 5 Tips to Leverage Your Content Strategy

Critical Mention

Niche marketing is an exciting way to reach underserved markets, but it also presents a unique set of challenges. Once they identify their market, organizations then face the challenge of pinpointing content that resonates with their audience. Social Media.

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10 Strategies to Ignite Your Marketing, Sales & Service Automation Platform

PR 20/20

“We expect global spending on marketing automation tools to surpass $25 billion by 2023,” according to Forrester. You can still leverage most of these strategies with any marketing automation platform. Keep reading for 10 strategies that build a successful foundation for marketing automation success. Be Smart About Your Data.

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Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

Deirdre Breakenridge

Social media can be a great tool for undeclared students to explore majors and possible professions. I’d like to share with you the two main ways that social media has gotten me on the path to declaring my major. The practice of defining your personal brand on social media is key, no matter what your intentions are.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. And being a best-selling author can’t hurt when pitching bylines or features to the media. Two blog posts each week becomes a permanent SEO-friendly knowledge base.