Doctor Spin

DECEMBER 4, 2023

Here we go: Quicklinks The Bandwagon Effect The Bandwagon Effect PR Resource: The Hostile Media Effect The Bandwagon Effect The Bandwagon Effect The Bandwagon Effect is a form of groupthink where the popularity of a trend, idea, or opinion encourages more people to “jump on the bandwagon.” British Journal of Political Science, 15, 51 – 74.

Wikipedia 52

Wikipedia Journalism eBook Trends 52

Doctor Spin

NOVEMBER 29, 2023

In this blog post, I’ll explore the principles of thought leadership as a PR strategy. Source: Journal of Public Relations Research 1 Bourne, C. Journal of Public Relations Research, 27, 322 – … Continue reading Thought leaders must continuously probe existing challenges to find brand-new solutions. In Wikipedia.

Leadership 52

Leadership Strategy Wikipedia eBook 52

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? A few weeks ago, they asked a question about paying for blog posts. In 2010, blogs and bloggers are truly influencers. Let me unpack this a bit.

Blogging 73

Blogging Twitter Facebook Measurement 73

NewsWhip

JUNE 10, 2021

Chris: So if anyone’s behind a computer right now, we can all go to Wikipedia, right? And we can see, what does Wikipedia say? And worst-case scenario, you obviously don’t want to be on the negative end of a Wall Street Journal story. 17: How PepsiCo’s Creators League transforms trends into brand activations.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Breaking news and trending topics can also be leveraged to generate interest. Timeliness: Timing is crucial.

Pitching 40

Pitching Writing Engineering Wikipedia 40