Journalism Pitching Print Software 
Cision
NOVEMBER 30, 2016
Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. In the process, I became a software product nerd. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.
Sword and the Script
APRIL 12, 2022
It has since been acquired by an SEO software company. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. It raised a Series A round of funding for $1.1
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Sword and the Script
AUGUST 15, 2017
Recently, I received notice from the publisher of a local business journal that the “People on the Move” section is up for sale. This fee will cover an expanded profile in print which will run even sooner – within 30 days of purchase, in addition to an online listing,” according to the publisher’s message [emphasis added].
Sword and the Script
AUGUST 1, 2023
The PR software community has taken note and they are responding. First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images.
Sword and the Script
MARCH 1, 2022
Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Or the Longview Journal in the case of this particular announcement. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess.
Sword and the Script
FEBRUARY 11, 2017
However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Help Humanize Marketing?
Sword and the Script
AUGUST 13, 2019
It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Vocus , a provider of cloud-based PR software announces it will be acquired by GTCR for $447 million. Now imagine that world, but in software.
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