Interviews Journalism Pitching Product Launch 
Sword and the Script
JUNE 13, 2023
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.
Shift Communications
DECEMBER 18, 2015
This is exactly what we do in PR as we approach programs for new clients and new product launches. Each product launch you promote in your career will be a learning experience and will help prepare you for the next one. CES, the baby boom of product launches, is just around the corner. Denise Bertrand.
Presspage
FEBRUARY 10, 2020
That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Long-winded PR pitches will lose a journalist’s interest almost immediately. Long-winded PR pitches will lose a journalist’s interest almost immediately. Personalize your PR pitches.
Bianchi Biz Blog
AUGUST 17, 2023
Your company needs to be deciding, nay finalizing , what big announcements, product launches, unveilings, etc. Being Lazy with List Prep Creating your target media list for CES pitching comes with more levels of pre-planning and research than creating lists for other news announcements does. We have a booth booked!”
Bianchi Biz Blog
SEPTEMBER 7, 2021
It was great watching them at their craft, being so close to crazy stunts and actors, and interviewing the directors between takes. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? And when we can strike a balance between the two, that’s best of all.
OnePitch
APRIL 14, 2022
Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. Read below for the entire interview with Cortney Williams: 1.) What’s the best pitch of yours that resulted in coverage and what elements made it successful?
OnePitch
MAY 3, 2022
During the episode, Tom shares about the constant array of crypto news he receives, what kind of information he wants to see in a pitch, his personal thoughts on exclusives, and more. Click below to listen to the full conversation and read below for highlights from the interview: View Transcription. His Thoughts on Pitches. [00:03:50]
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