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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Look at leaders in fashion, music, and technology for inspiration. Mark Zuckerberg famously quit school (though that’s not so uncommon among technology founders.) With more agencies using their website, blog, and social media platforms to showcase what they do best, it’s much easier to quickly narrow down top contenders.

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Five Quick and Easy Ways to Show #PR Thanks

Deirdre Breakenridge

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. I look forward to the PRSA International Conference every year for so many reasons. I’m able to catch up on what’s new in technology by walking through the exhibit hall.

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Do ‘Unorthodox’ Social Networks Have Marketing Value?

Cision

Facebook and Twitter come to mind when someone mentions social media marketing. What if your time and money can be spent better on a not-so-popular social media platform? What are the unorthodox social networks? Statista recently released the list of top social networks ranked by the number of users.

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A Story So Common, Yet So Unique – WFH

The Hoffman Agency

By Avni Gupta, Intern. Moreover, if this year has taught us anything, it is that our worlds are still functioning only because of technology. Without all the countless e-mails, numerous Zoom calls and constant IMs on Skype, I would not have been able to do this internship. Definitely not on my radar, let alone be my utopia.

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How People Made 2010 What It Was

Waxing UnLyrical

Connections that began in social media turned into real-life friendships. Thanks to Skype, I kept my phone bill down, and was able to talk regularly not just with my family but with friends all around the world as well. In a bit of a reminiscing mood, these were the highlights of 2010 for me. I turned 40. And I liked it.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Today, you do not have to be a large company with multiple offices to be national or even international. Technology has made the world more accessible and independent consultants can grow their practice beyond their natural geographic boundaries. Schedule Skype or video calls periodically to add a more personalized touch.

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Conducting historical interviews in a transparent age

PR Conversations

In my paper at this year’s International History of Public Relations Conference (IHPRC) I stepped outside my PhD topic (examining career strategies in PR) and offered a methodological focus. This considered four issues that I encountered in conducting historical research using the internet and social media.