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Why monitoring external factors is key to corporate reputation

Onclusive

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

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#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

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The marketer’s challenge of the shrinking attention span

PR in High Definition

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

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3 Lessons From the A-Team in Crisis Communication Planning

Cision

He can poke humor at the brand without sacrificing the brand or its reputation. First, audit internal risks. Images: Wikipedia , Terry Robinson (Creative Commons). He’s credible and, perhaps more importantly, perceived as trustworthy. Murdock has a role to play, too. He’s the humor that defuses situations.

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Wrap Up Post from Issues Management Workshop at #CPRS2014

Melissa Agnes

Local and International Laws for Protecting Your Social Media Accounts. The definition of a crisis is: A negative situation or event that occurs that impacts, or risks impacting, the organization’s reputation and/or bottom line over the long-term. Source: Wikipedia). Can You Sue Former Employees for Social Media Accounts?

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Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

Wikipedia , “the world’s most successful online encyclopedia.” There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. This post is about the potential risks Wikipedia may present to your organization and/or industry.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

There are a few standard “rules” to citing sources, too: First and foremost, never rely on Wikipedia. Washington Post Fact Checker: The reputable media outlet offers a fact-checking landing page, as well as a newsletter that myth-busts untrue or misleading rumors circulating online. The Check, Please!