Remove International Remove Reputation Remove Wikipedia Remove Writing
article thumbnail

The marketer’s challenge of the shrinking attention span

PR in High Definition

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Maintaining your company’s reputation, demonstrating your positive culture, and looking after your own workforce will ensure people are tuned in and listening. Positive content is more viral.

article thumbnail

#19: Building a framework for reputation management

NewsWhip

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

article thumbnail

3 Lessons From the A-Team in Crisis Communication Planning

Cision

He can poke humor at the brand without sacrificing the brand or its reputation. First, audit internal risks. Write scripted statements that can be used for a variety of incidents. Images: Wikipedia , Terry Robinson (Creative Commons). He’s credible and, perhaps more importantly, perceived as trustworthy.

article thumbnail

The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. In these cases, it’s critical to get the details right. Sites like Otter.AI

article thumbnail

CIPR CPD completed – easy, fun, free

Stuart Bruce

The database also has third-party activities which is where my 20 points for Communicate’s Reputation in Oil, Gas and Mining conference came from. You’ve got to write 150 words (a minimum of 50 under three different headings) for every CPD activity. CIPR Wikipedia Best Practice Guidance – 5 points.

article thumbnail

PR Interviews: Michael White Lansons

Norton's Notes

Alternatively it may be about delivering an ongoing service for clients, providing internal ad-hoc advice or working on new business. One of my career defining roles was writing the social media strategy for a prominent central bank. Without a doubt it’s online reputation. Not so much a campaign, but a project.

article thumbnail

How to Get On in New Communications: Be Nice

ZudePR

An example of a hero of free authority: Jimmy Wales of Wikipedia.” Stuart is an international PR adviser, speaker, trainer, and blogger. I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. That’s why we share – often for free.