Stephen Waddington

SEPTEMBER 4, 2018

Offline examples include posters, leaflet and printed brochures. Press releases and white papers bridge the two. The distribution of printed content is limited to physical relationships while the audience for an owned digital property will be limited. Email – a popular means to communicate with existing customers.

How To 113

How To Media Print Infographics 113

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. Use some of the points to create a white paper or take the byline in a different direction for a different audience.

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Interviews Pitching Infographics Print 136

Shift Communications

OCTOBER 20, 2014

Offer to read them a white paper or press release, listen to a webinar, show them an infographic. Oh, and the storytelling graphic above is available in poster-size , if you’d like to print it out and hang it in your office as a reminder. Designed by Sarah Muscarella. Christopher S.

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Content Marketing Marketing Storytelling B2B 167

Communications Conversations

JANUARY 11, 2018

And just 25 minutes on print media. And remind me again how important that hit in USA Today print edition is again. So, we know people are spending FAR more time on digital media (and video) than they are on print. White papers. Think about that for a minute. Blog posts. E-newsletters.

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Consumer Print Reddit Video 104

Presspage

NOVEMBER 6, 2017

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.

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Measurement Comparison Advertising Advertising 97

Bad Pitch Blog

AUGUST 18, 2011

A professional association in the online industry sent me a white paper -- via postal mail. It’s a printed piece (thick stock with an even thicker cover stock). What was the white paper about? To be clear, I don’t begrudge anyone from creating, and mailing, a printed piece. White Noise Paper.

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Marketing Print Guidelines Wikipedia 42

MaccaPR

MARCH 7, 2016

According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

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How To Media Print Real Estate 48