Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are more likely to be shared by online users. Retention and ROI.

Content Marketing 62

Content Marketing Video Marketing Product Launch 62

Cision

APRIL 7, 2017

Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. You’d pay for a photo shoot or an infographic or a video production, right? But when my brain needs a rest, I head over to Instagram for all the pretty pictures. Planning is the backbone of any strategy.

Pitching 228

Pitching Agency Social Media Creativity 228

Beyond PR

AUGUST 18, 2016

Vine videos that are limited to six seconds and Instagram videos of 15 seconds or less — designed to grab attention in the fast-moving environment of a social newsfeed. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo.

Branding 40

Branding Brand Product Launch Guidelines 40

Beyond PR

SEPTEMBER 27, 2016

If you’re simply scheduling tweets about a new product launch at the show or inviting attendees to swing by the booth, you’re missing out on the chance to not only deepen relationships with your audience, but uncover new advocates and influencers. Infographics or images with quotes relevant to the show. Finalist or award shots.

Social Media 40

Social Media Trade Shows How To Media 40

Contently - Strategy

DECEMBER 29, 2022

And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Key stakeholders to notify may include (but aren’t limited to): Social media specialists who can share the content asset on channels like LinkedIn, Twitter, Facebook, and Instagram.

eBook 120

eBook Product Launch Software Internal 120

Prohibition

APRIL 13, 2023

For example, the best-performing Instagram reel content on Instagram is usually no more than one minute. You can also use shorter ‘clips’ to tease longer videos or product launches while encouraging people to watch the entire long video content on the company website or YouTube channel.

Video 62

Video Infographics Social Media Instagram 62

Sword and the Script

DECEMBER 29, 2015

Often these posts resonate well; and despite earning a coveted link on Reddit (the poster remarked the post rambles), overall, this one did not: Market Priming: Setting Conditions for a Product Launch. Photo credit: Instagram; Stone Mountain, Atlanta. Prevent a PR crisis with a single tweet.

Content Marketing 60

Content Marketing Reddit Crisis Case Study 60