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12 ways to produce a killer press release

Presspage

How to stand out? Although random reporters might admire your creative writing workshop brilliance, they’re going to turn to Wikipedia for a straightforward rundown of your business if you don’t provide it. Yet ill-considered pitches keep flooding the inboxes of the dwindling number of journalists. Here are a few tips: 1.

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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Are we wasting energy discussing what to call our work, rather than devoting more time to learning how to do it better? How do you feel about this matter, what is your stance? 1 (Printed in Wikipedia, “Lorne M. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm?

Education 270
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The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

Are we wasting energy discussing what to call our work, rather than devoting more time to learning how to do it better? How do you feel about this matter, what is your stance? 1 (Printed in Wikipedia, “Lorne M. And, can they accomplish their many tasks in real time or rapidly enough to protect the public from harm?

Education 100
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The Media Kit: What To Include

Doctor Spin

How long should a media kit be? Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. Regarding the actual physical length of a printed media kit, a web URL with a password and logo could easily fit onto a business card.

Media 52
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Extra Boost of “V”: More Vloggers for your YouTube Cravings

Waxing UnLyrical

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. One of my favorites is his parody of makeup gurus: “Today I’m going to be teaching you: HOW TO BE MAKEUP. &# Fun Fact Carl’s Jr.

YouTube 54
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Read All About It!

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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

On the Internet today, everything is marketing and paid — except perhaps for Wikipedia and a few remaining journalists not hiding behind paywalls. How Marketing Kicked Our PR Ass. As marketers, they know how to push products and services. Cover photo by Jerry Silfwer ( Prints / Instagram ). We had a window.