Doctor Spin

DECEMBER 21, 2023

How long should a media kit be? Historically, when media kits were distributed physically on paper at press conferences and events, it made sense to make the printed media kit brief and to the point. Regarding the actual physical length of a printed media kit, a web URL with a password and logo could easily fit onto a business card.

Media 52

Media Wikipedia Product Launch Journalism 52

Mark My Words

DECEMBER 29, 2015

One explanation for the rise in stunts of this kind is the growing lack of confidence in how to deploy effective PR. They are not ideas that begin with the brand story and how it connects with to an audience. Float a house down the Thames. Wifi blocking pepper grinder from Dolmio- just in time to save the modern family. A PR success?

Journalism 60

Journalism Wikipedia Film Interviews 60

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Read All About It!

Blogging 73

Blogging Twitter Facebook Measurement 73