How To Measurement Media Pharmaceuticals 
PRSay
OCTOBER 11, 2019
The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve?
NewsWhip
JULY 14, 2020
We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Do you find that data from your tech stack makes it easier to predict which stories the public will engage with, and how to frame stories to win engagement? Darika: Definitely.
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Sword and the Script
JUNE 3, 2020
The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists. Nielsen reported that 5.8
Cision
DECEMBER 5, 2017
You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Promote via earned media (media coverage & social mentions). Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. The next 9 are the gas.
MaccaPR
MARCH 12, 2019
But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. So what metrics did you and Medela use to measure The Moms’ Room campaign success?
Cision
MAY 5, 2016
Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. How did you get your start in PR? You’ve worked with some of the world’s largest pharmaceutical companies. What do you do differently? What do you do the same?
Maxim Behar
NOVEMBER 19, 2020
That we live in a regime, I would call it information anarchy, in which not only the media give different points of view, but everyone on social networks can produce information, explanations, interpretations, facts. This is absolutely proven with this study, which is relevant, and you can see it today on digital media - it is interesting.
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