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How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

Yet after the first and second waves of coverage, the challenge is how to continue the momentum. Her charge was to present the app during seasonal broadcast appearances for back-to-school and Black Friday segments and interviews. Because, like the best collaborations, this one united two very different organizations with a common goal.

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How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Bezos outlined this thesis well himself in an interview with The Hollywood Reporter. This executive strategy guide will show you how to extend your brand story throughout the year and always remain top of mind with your target audience. The publishing industry is the established market that Amazon looked to grow its enduring franchise.

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6 iPhone Accessories for Almost-Professional Photos/Videos

Waxing UnLyrical

This is just a lovely little lavalier mic (not wireless), that you can use, with an adapter, to enhance your audio. So, say you want to do video interviews, or recordings, from your iPhone, it’s terrific. Get extremely decent audio for videos/interviews. Audio-Technica ATR3350 Lavalier Mic ($22.34).

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Masters in Marketing: Jeff Drew, fama PR

Mindful Marketing

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. 5) How do you start off your work day?

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Five Productivity Tools for PR Pros

Waxing UnLyrical

It allows wireless syncing of a variety of calendars so I can organize client and personal calendars all in one, or separately. Mark as read Approve comment Good productivity tools Shonali. Having a good calendar and to do list is also really important. I use BusyCal which is like iCal but on steroids. Read All About It!

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How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). – complete interview with ATTFPR. You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. Mark as read Approve comment Outstanding interview Shonali!

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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. We are always looking for good people to interview about.