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Meet the Media: Craig Cole, Senior Editor at EV Pulse

Bianchi Biz Blog

I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. How does the technology work and what benefits does it provide? What advice do you have for PR people that want to pitch you? What is this topic about?

Meeting 79
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Making Media Relations Connections

Shift Communications

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. Doing so can help us ensure we picked the right target from our media list and that our pitches are tweaked to address their specific interests. Don’t Just Reach Out With Pitches.

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How to Never Run Out of Great PR Ideas Again

Doctor Spin

After some publicity and targeted lobbying, eggs, ham, and bacon became the quintessential American breakfasts, and hotels worldwide started serving eggs, ham, and bacon for breakfast. Airbnb took on a stupid majority (“you can’t build a successful hotel company without having any hotels”).

How To 52
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The Ethics of Press Trips, Reviews and Affiliate Links – Scott Tharler

Ethical Voices

Joining me is Scott Tharler , an award-winning technology journalist. I first met him when I pitched him for a client, and we soon discovered we both went to Syracuse around the same time and had friends in common and wanted to talk about ethics. My career has been about technology and about helping people make better decisions.

Ethics 83
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28 Observations from 28 Months as a Solo PR

ZudePR

When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. 1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions.

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An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech

Sword and the Script

TrustRadius is considered one of the most trusted customer review platform for business technology. Capterra got started by focusing on marketing technology ( martech ), like customer relationship management (CRM) and marketing automation, where there is a dizzying array of options. Commentary: An article on Pulse 2.0

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The Best Way To Prepare For Artificial Intelligence In Public Relations

Beyond PR

that prefers pitches via e-mail with phone call followup afterward. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? in the mid-Western U.S.