Stephen Waddington

JULY 16, 2021

The COVID-19 Communications Advisory Panel report sets out critical skills for practitioners as society learns to live with COVID-19. It is no surprise that demand for public relations roles is booming. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic.

Publicity 199

Publicity Government Crisis Employee 199

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees.

Brand 284

Brand Branding Small Business Retail 284

PRSay

SEPTEMBER 16, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month. In the plan, the Department of Veterans Affairs (VA) opted to implement a system where VA facilities operate as two separate “zones” (Standard and COVID-19) for inpatient care.

Ethics 202

Ethics Public Affairs Crisis Management Training 202

PRSay

NOVEMBER 9, 2021

Employees and customers increasingly expect businesses to do better, stand for something more than profits, and operate and communicate with transparency. A clear organizational purpose, mission and values provide guidance and establish a strong foundation to support crisis responses. Prepare and plan.

Crisis 195

Crisis Crisis Communications Crisis Management Training 195

PRSay

MAY 26, 2020

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. New Jersey was the second hardest-hit COVID-19 area, after New York City. Making patients feel safe.

Communications 185

Communications Crisis System Healthcare 185

Reputation Us

MAY 12, 2020

As the president of ReputationUs and with 28 years of experience behind me, I have been striving to refine the art of managing corporate reputations during a crisis into a well-honed specialty. In regard to COVID-19, far be it from me to tell credit union leaders what they should be doing operationally at this time.

Crisis 78

Crisis Financial Banking Crisis Management 78

Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. During the pandemic, Salesforce started a new brand journalism initiative called “Leading Through Change.” For some, it conjures up imagery of “advertorials” and “sponsored content.”

Journalism 148

Journalism Brand Branding Interviews 148