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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

However, I learned a lot about reporters and pitching in that capacity. This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.

Reddit 176
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Is this a nostalgic goodbye to the HARO brand? [PR Tech Sum 51]

Sword and the Script

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This view was echoed in some of the remarks about the rebranding on Reddit. The new website and Twitter handle ( @helpareporter ) appear to confirm it. However, these are exceptions.

Brand 149
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I do a lot of work in fintech – and all those vendors have financial professionals on staff. The database also has built-in features for list-building and a generative AI feature for pitching. Pitch podcasts by noon. I do a lot of work in legaltech – and all those vendors have lawyers on staff.

Analysis 144
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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Surviving the Covid News Agenda & How to Futureproof Digital PR and Link Building

Buzzstream

When you have these defined, head over to Reddit and Buzzsumo and plug in the search terms to work out what is trending, what people are talking about and help give you insights as to if your campaign is going to be something your audience will care about and engage with. Finances – What’s the financial impact of the situation?

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Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and. The best pitches are short emails in the morning. Most journalists (65%) prefer to be pitched before 11 a.m.

Survey 76
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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

What would’ve been a cold call or cold email becomes much warmer because I can refine my pitch through my social media research. Once I started pitching, reporters latched onto the ’2 Guys Started A Bitcoin Company’ angle, and the ’2 Guys’ also started trending on Reddit and other social platforms.

Reddit 120