ImPRessions - Crenshaw Communications
FEBRUARY 4, 2021
For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism.
PR in High Definition
MAY 24, 2023
An amazing article about our client in a national newspaper like the Financial Times, will feature at the top of search results and will have an impact on that company’s reputation. Firstly, we’re constantly researching to ensure we are knowledgeable for our clients. In B2B, the sales process often starts with Google!
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Stephen Waddington
DECEMBER 5, 2018
If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year. The number hasn’t moved in 12 months.
Sword and the Script
DECEMBER 22, 2020
According to a survey of reporters by a PR firm, about three-quarters (74%) said proof of claims; 50% are looking for what makes the product or brand unique; 41% seek a personal hook or story; 41% like statistics; 35% want financial aspects. PR takes on content and SEO duties. “PR Journalists produce 10+ articles per week.
Stephen Waddington
DECEMBER 30, 2019
Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Digital: investment in content and paid social, but cuts in SEO and social listening 8. Newspaper brands continue to suffer as readers shift from print to digital.
PR 20/20
FEBRUARY 6, 2020
Both Christopher and John know their stuff, covering current news on social networks and AI, offering SEO and search insights, as well as best practices for email marketing and copywriting. David has advised 900+ marketing firms on the topics of financial management, growth, and other topics. Where to start: 8/26/2019 You 2.0:
Sword and the Script
APRIL 2, 2019
Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. They are beating Madison Avenue at its own game – and in its hometown newspaper and it’s been doing it for years. Then the economy changed. They can’t get into legal, right?
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