Sword and the Script

APRIL 2, 2024

This latest move may make financial sense, but it’s the second serious crisis communications distraction for the company in Europe. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit data. Users can track and share media mentions on the go.

Reddit 176

Reddit Software B2B Technology 176

Sword and the Script

JANUARY 9, 2024

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. This view was echoed in some of the remarks about the rebranding on Reddit. PR measurement evangelist Mark Weiner passed in December. However, these are exceptions. In remembrance.

Brand 149

Brand Branding Reddit Pitching 149

Sword and the Script

SEPTEMBER 19, 2022

Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. More specifically: 74% “believe that at least 20% of a company’s valuation is impacted by non-financial factors”, and. About half (49%) “say that at least 30% of a company’s valuation is impacted by non-financial factors.”.

Survey 81

Survey Corporate Communications Financial 81

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

Sword and the Script

APRIL 3, 2018

The system provides measures for the routine items you’d expect: mentions, impressions, likes, comments, and sentiment. It also monitors Reddit content but classifies the site, perhaps fittingly, as a forum. I imagine there are similar financial and technical hurdles to pulling in content from social media sites.

Media 63

Media System Tools Google 63

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. Read more: PR Measurement: A Pulse Check on How Communicators Show Value. Impressions: 66%.

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 11, 2015

New ways to accurately measure and track PR’s value. Once I started pitching, reporters latched onto the ’2 Guys Started A Bitcoin Company’ angle, and the ’2 Guys’ also started trending on Reddit and other social platforms. The proliferation of owned media. The democratization of voice through social.

Reddit 120

Reddit Social Media Comparison Pitching 120