Fashion Local Newspapers Pitching 
PRSay
FEBRUARY 7, 2024
Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business. I didn’t understand how to craft a good pitch and how to pitch a story.
PR for Anyone
MARCH 24, 2020
She pitched it to her editor who loved it too and they wrote an article about me. Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. Make your business newsworthy.
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PR for Anyone
MARCH 31, 2020
So, instead of us trying to pitch reporters on our time, which is normally what happens, what's happening now is we are getting in front of them on their time. Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy.
Barokas
NOVEMBER 1, 2017
Before I discovered PR, I was dead set on becoming a fashion journalist. Give me a new product or a service and I’ll give you a press release and several different pitch angles. You learn to value the art of the pitch (and subject line). Reporters always say they receive hundreds of pitches a day, but they aren’t kidding.
Landis PR
FEBRUARY 21, 2022
During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Personalize pitches to each reporter/editor. . Head to a local establishment where reporters and journalists are known to hang out –enjoy a beverage!
Flatiron Communications
JULY 5, 2022
My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! There is that group of people who just want to understand this without having to subscribe to a newspaper or listen to NPR. This is our audience.”.
Cision
MARCH 24, 2017
If you find the compelling human story in what you’re pitching, you’ll be successful. Good clients are always forthcoming with information; good agencies take that information and fashion it into actionable ideas. Finally, having patience is a must. Today, I think that’s true across all media.
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