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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Sherry, before your agency career, you worked as a reporter for trade publications as well as in local NYC TV news. I was recruited into public relations by one of my PR contacts when I was fashion editor of the trade magazine Sporting Goods Business. How was your transition into public relations?

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Public Relations Review

PR for Anyone

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

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What reputational lessons can we learn from the recent Beckham documentary?

PR in High Definition

In this pre-social media age, newspapers ruled the roost. People went down to the local shop to get their daily newspaper, complete with some clever (and many not so clever) headline puns slapped on the front page. But what has truly propelled Victoria’s reputation since her Spice Girl days is her move into the fashion world.

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Newsjacking with David Meerman Scott

PR for Anyone

Maybe they are a newspaper reporter in the city or the town you live in, and they just wrote a story about COVID-19, and they talked about its effect on the local economy. Do it in such a way that you're following their work. And if you're in the real estate business, perhaps they forgot about real estate.

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What is media relations in public relations?

Landis PR

During a session featuring a panel of newspaper editors, one award-winning editor matter-of-factly stated, “PR people and reporters should have an adversarial relationship.” . Head to a local establishment where reporters and journalists are known to hang out –enjoy a beverage! . Don’t take any media rejection personally. .

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What PR Professionals Can Learn from Being Reporters First

Barokas

Before I discovered PR, I was dead set on becoming a fashion journalist. Even while working at small, local publications, I never had an empty inbox. For instance, I wrote “Curvy Style Blogger Cayla Jean Advocates for Equality in Fashion” for 303 Magazine , a publication targeting Denver’s hip millennials.

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10 things the PR consultants won’t tell you about PR consultants

Communications Conversations

If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. In fact, I know one local MSP agency that nurtures a complete “work wherever you need to, but just get your sh*t done” culture.

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