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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

However, within a few days, more information (and concerns) came to light when the National Transportation Safety Board told the New York Times that “the plane was not being used in long flights over water because a pressurization warning light had gone off during three recent flights.” It’s ethically the right thing to do.

Ethics 97
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How to Tap Into Culture for Travel PR Strategies

5W PR

PR professionals should emphasize the importance of responsible tourism and encourage travelers to engage with the destination’s culture in a respectful and ethical manner. These experiences not only create memorable moments but also generate shareable content for social media.

Travel 78
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How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

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genAI Has Come For PR: How We’re Using AI in Public Relations & Protecting Against It

Shift Communications

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. How we use it: with an eye toward our firm’s ethical standards.

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The journey from lockdown

Stephen Waddington

The PESTLE framework (political, economic, social, technology, legal and environmental) is useful to help define a micro or macro environment Map the uncertainties related to the crisis and how these impact your organisation Explore likely outcomes and discuss the implication and pathway for each scenario.

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Maxim Behar in the business podcast "What Money Can Do"

Maxim Behar

How do you see it as someone who is in business and knows about social media? Hotels, transportation. It gives a complete picture of what's happening in the PR business in general around the world, because I think our business is one of the main drivers of change in the world right now - social media.

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CIPR CPD completed – easy, fun, free

Stuart Bruce

CIPR Social Media Panel participation – 20 points. Social Media Measurement Solved conference – 5 points. CIPR social media ethics round table – 5 points. CIPR Social Short Buzzfeed – 5 points. Social Media Measurement framework user guide – 5 points.